Adidas has ended its partnership with the rapper formerly known as Kanye West over his offensive and anti-Semitic remarks, the latest company to sever ties with Ye and a decision the German sportswear company said would be the bottom line .
what you need to know
- Adidas has ended its partnership with the rapper formerly known as Kanye West over his offensive and anti-Semitic comments
- It said in a statement on Tuesday that it “does not condone anti-Semitism or any other form of hate speech” and called Yes’s recent comments and actions “unacceptable, hateful and dangerous”.
- It comes after the German sportswear company came under pressure to cut ties with Ye after celebrities and others took to social media to urge Adidas to act
- Adidas is just the latest company to sever ties with Ye, who has also been banned from Twitter and Instagram
“Adidas does not condone anti-Semitism or any other type of hate speech,” the company said in a statement Tuesday. “Yes’ recent comments and actions have been unacceptable, hateful and dangerous, and violate the company values of diversity and inclusion, mutual respect and fairness.”
The company faced pressure to sever ties with Ye, with celebrities and others on social media urging Adidas to act. It announced earlier this month that it was placing its lucrative sneaker deal with the rapper-under-scrutiny.
Adidas said on Tuesday that it had conducted a “thorough review” and would immediately cease production of its Yeezy line and stop paying Ye and its companies. The sportswear company said it is expected to incur a loss of up to 250 million euros ($246 million) on its net income from the move this year.
Adidas is just the latest company to sever ties with Ye, who was also suspended from Twitter and Instagram over anti-Semitic posts that the social networks said violated their policies.
He recently suggested slavery was a choice, calling the COVID-19 vaccine the “mark of the beast,” among other things. He was also criticized for wearing a “White Lives Matter” t-shirt at his Yeezy collection show in Paris.
Yes’s talent agency, CAA, dropped him, and the MRC studio announced Monday it was shelving full documentation on him.
According to Women’s Wear Daily, fashion house Balenciaga parted ways with Ye last week. JPMorganChase and Ye have ended their business relationship even though the bank busting was in the works before Ye’s anti-Semitic remarks.
In recent weeks, Ye has also ended his company’s association with Gap, telling Bloomberg that he plans to cut ties with his company’s suppliers.
After being suspended from Twitter and Facebook, Ye offered to buy conservative social network Parler.
Demonstrators at a Los Angeles flyover on Saturday unfurled a banner praising Ye’s anti-Semitic comments, prompting an outcry on social media as celebrities and others said they stood behind the Jews.