Alibaba Group Launches 2022 11.11 Global Shopping Festival

HANGZHOU, China–(BUSINESS WIRE)–Alibaba Group Holding Limited (NYSE: BABA; HKEX: 9988) today officially announced its 14thth Edition of its 11.11 Global Shopping Festival (“11.11” or “Festival”) featuring more than 290,000 brands. This year, Alibaba will provide merchants with tools and solutions to grow their brand loyalty membership programs and introduce new products, among other initiatives, to help them stay connected during and after 11/11. to be succesfull. To date, more than 40 brands on Tmall have loyalty membership programs that have surpassed ten million members, and 600 brands have loyalty membership programs that have exceeded one million members.

“This year, 11.11 will have the most diverse range of products in the history of the event, with 17 million products available to more than a billion active consumers per year on our platforms in China, thanks to the support of our brands and retailers from around the world . ” said Chui Xue, President of Taobao and Tmall Industrial Development and Operation Center, Alibaba Group. “11.11 is the strongest driver of customer growth for our dealers every year. Converting consumer awareness into customer loyalty is key to achieving the best return on investment. We will introduce technology and business innovations while improving supply-demand matching and loyalty membership management to support our brand and retail partners. Ultimately, we aim to make customer wealth the key driver of long-term business growth for retailers.”

Pre-sale for 11.11 on Tmall starts October 24th at 8pm Beijing time. Two box office windows follow – the first window starts on October 31st at 8pm and ends on November 3rd, while the second window lasts on November 10th at 8pm until 11/11.

Helping brands acquire high-value customers

Alibaba will support merchants in recruiting loyalty members, along with other initiatives to encourage the wider use of membership schemes as a tool for merchants to attract, retain and retain consumers on its platforms.

Alibaba’s ecosystem-wide premium loyalty membership program 88VIP has over 25 million members with average annual spends in excess of RMB57,0001, which reflects the high-quality, high-intent consumer base on its platforms. Alibaba is well positioned and committed to helping merchants build their own membership operations capabilities to better engage and serve customers throughout the customer lifecycle. Many top brands, including Nike and Unilever, are already running brand loyalty membership programs through their Tmall stores to more effectively engage with existing customers and attract new customers, particularly from the base of over 123 million annual active consumers, who spend more than 10,000 RMB annually2 on Taobao and Tmall.

Live streaming continues to be an effective channel for customer engagement, and Alibaba will support merchants with the ability to sell during 11/11. host self-conducted live streaming sessions through Taobao Live.

On this 11.11. will launch new products including fashion and accessories from top luxury brands Moncler and Ferrari, which opened Tmall flagship stores last month. Many brands will also showcase the fruits of their product innovations, developed based on insights from the Tmall Innovation Center (TMIC).

Support for dealers at home and abroad

Incentivizing livestreaming sessions hosted by merchants and influencers will be one of many ways Alibaba will support small and medium-sized businesses this 11.11. will support on its platforms. Specifically, Alibaba will offer marketing exposure and customer targeting assistance to newly launched live streaming channels.

Alibaba will also offer merchants access to business intelligence tools and financial support. For example, all merchants on Taobao and Tmall will for the first time during this 11.11. provided a marketing analysis tool to guide traders’ business decisions in real time. Tmall and Taobao will also offer merchants faster payment transfers to maintain liquidity during 11/11. halving the claims cycle for certain products to an average of seven days.

To support the growing demand for logistics support from cross-border merchants, Cainiao has set up warehousing, customs clearance, scheduled shipping and distribution for 11/11. further optimized. The company has increased the number of its import routes by 20% and doubled the capacity of its own bonded warehouses. Cainiao introduced 400 line transportation services covering air, sea, road and rail to cover key import markets. For export from China, Cainiao works closely with AliExpress to offer delivery services within a set timeframe and compensation for late shipments in different markets, ensuring a smoother experience for merchants and consumers.

For less developed markets, Taobao Deals works during 11/11. cooperates with more than 1,800 industrial clusters in China to provide low-cost products, including food from over 10,000 factories.

A glimpse into a greener consumer experience

This year there will be other initiatives aimed at building a greener 11.11 community. In accordance with Alibaba Group’s newly released standard policy for low-carbon products, on this year’s 11.11. increased its efforts to label low-carbon products that cover expanded shopping categories such as clothing, groceries and cosmetics, in addition to energy-efficient electronics, in order to drive sustainable consumption. The new product label aims to help consumers better identify low-carbon products on the platform, verify their impact on the environment and encourage more sustainable choices.

Tmall has also partnered with over 40 brands to initiate a green campaign to promote low-carbon products through various initiatives. For example, 10 of the 40+ brands such as Procter & Gamble, Haier, ThinkPad and Yili have partnered with Tmall to create innovative and sustainable shopping bags as free gifts for consumers with the aim of promoting the consumption of sustainable products. According to Tmall, a crossover bag is made from 6 recycled PET plastic bottles, which can be sourced. In addition, Tmall, together with Alibaba Cloud, Alibaba Group’s digital technology and intelligence backbone, has leveraged the cloud unit’s Energy Expert carbon management platform to provide online carbon footprint modelling, calculation and certification for the above over Provide 40 brands so they can identify low-carbon products and carry out sound sustainability practices.

Working with thousands of merchants, Cainiao will help reduce carbon emissions from delivery and packaging, and step up its parcel box recycling efforts at nearly 100,000 offline Cainiao Post stations.

About the 11.11 Global Shopping Festival

The 11.11 Global Shopping Festival began in 2009 with the participation of just 27 merchants as an event for merchants and consumers to raise awareness of the value of online shopping. For the latest Global Shopping Festival 11.11.2022 news and updates, please visit:

About the Alibaba Group

Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of trade. It imagines that its customers will meet, work and live at Alibaba and that it will be a good company that will last 102 years.

1 Status at the end of June 2022.

2 As of the end of June 2022, among Alibaba’s over 1 billion consumers in China, there were more than 123 million active consumers, each spending an average of more than RMB 10,000 per year on Tmall and Taobao.


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