American Tire Distributors uses River Logic’s Digital Planning Twin Technology solution as part of its digital transformation

The solution enables network optimization and growth of tire wholesalers

Dallas, November 14, 2022 /PRNewswire/ — River Logic, a provider of advanced network optimization and decision support technology, today announced an agreement with American Tire Distributors (ATD), one of the largest independent tire suppliers to the replacement tire industry. ATD will leverage River Logic’s Digital Planning Twin technology to accelerate current operational decision making as well as longer-term planning as they implement a strategy to grow into cohesive industries.

Using digital twin technology, companies create flexible optimization scenarios for their supply chain operations and other facets of network design. These models, which explicitly represent ATD’s unique limitations, allow the visualization of an unlimited number of scenarios to quantify tradeoffs and identify the optimum based on goals important to ATD, such as: B. Cost reduction, margin expansion, profit increase and productivity increase.

“With River’s technology enabling us to run data-driven scenarios, we expect to be able to make both short-term decisions and long-term strategic growth decisions – something that will help us guide our progress on our journey.” to accelerate digital transformation,” said Moid Alwy, Chief Supply Chain Officer at ATD. “For example, we believe we will see immediate results in capacity planning, inventory management, footprint, buy versus make analysis and sourcing. We also believe we can leverage River Logic’s technology to support our ESG metrics for emissions control,” adds Alwy. “Our longer-term goal is network design optimization and growth as the foundation for our future as an automotive aftermarket solutions provider, as well as the ability to bring our data to life in real-world financial impact scenarios, enabling us to reduce risk and meet them more accurate decisions.”

Carlos Centurion, President of River Logic, commented, “We are excited to help ATD reach a new level of decision making by leveraging key real-world scenarios visualized with our Digital Planning Twin Technology platform. Our team also brings the expertise to deal with the variables and complexities that are necessary throughout the value chain for a large company like ATD.”

To learn more about ATD, visit To learn more about River Logic, visit

About American tire dealers

American tire dealer is one of the largest independent suppliers of tires for the replacement tire market. The company operates more than 115 distribution centers serving approximately 80,000 customers across the United States. The company offers tire and automotive service customers unmatched breadth and depth of inventory, frequent deliveries and value-added services. American Tire Distributors employs approximately 4,500 people across its distribution center network. In 2022, Newsweek recognized the company as one of Forbes’ 2022 America’s Best Midsize Employers and Most Loved Workplace.

About River Logic

technology off Texas-based River Logic provides the confidence executives need to solve complex planning problems across the enterprise. Purpose-built for business users, the platform enables end-to-end business optimization via advanced analytics and a revolutionary cloud experience that offers fast scenario collaboration, data management, workflows, BI reports, scalability and more.

Media contact:

Hila Eyal
[email protected]

SOURCE River Logic, Inc.


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