BETTER BUSINESS OFFICE
It’s that time of year again! Holiday shopping is in full swing and consumers across the country are flocking in search of that perfect or unique item. Choosing goods and purchasing that special gift can take many forms. After the big Black Friday sales, be sure to check out the small, local and independent businesses participating in Small Business Saturday (SBS), a day celebrating small businesses and everything they do for their communities. This year the date is November 26th, so make your list and double-check, then visit some of your local small businesses.
Launched by American Express in 2010, Small Business Saturday – the day after Black Friday – is the perfect time to stop by and support your local independent retailers. Better Business Bureau is excited to support Small Business Saturday and urges people to support small businesses in their communities.
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BBB offers the following tips for “Shopping Small” on Small Business Saturday:
• Join us. Many communities hold special events to celebrate and support the businesses that make your hometown unique. Find out what local events are happening near you on the Small Business Saturday website, or visit your local chamber of commerce or dealership association.
• Sign up for email alerts. Save a few bucks on your vacation budget by signing up for Saturday small business email specials offered by retailers near you. Keep in mind that you’re likely to get extra offers throughout the year, not just during the holidays.
• Research the stores in your area. Find out what previous customers have to say by reading online reviews, e.g. For example, visit BBB.org and see which stores are participating by going to ShopSmall.org.
• Connect with companies on social media. Many small businesses will use social media to promote their sales. Use #ShopSmall to find information and share activities.
• Invite your friends and family. Turn this shopping event into a Friends and Family extravaganza! Visit popular local shops or discover a few new ones. Take time to meet the business owners and local community officials, and get a head start on the holidays while enjoying time with loved ones.
• Don’t just shop small, eat small! Many people think that shopping at local retail stores is the only way to participate. However, small, independent restaurants, bakeries, and coffee shops would love to invite new customers while they’re on the go.
• Share your experience. Take a selfie at your favorite small business. Share it on social media using the hashtags #BBB and #ShopSmall to let the world know you’re a big fan of small businesses. Leave a review on BBB.org. Remember that these shops are also open all year round!