BBC News Appoints Two Senior Staffers to US Digital News Team

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The BBC has appointed two new US-based executives to senior positions.

Former NBCU executive Jens Brown joins BBC News as SVP of programming and content strategy, global digital news and streaming, while NPR’s Said Ahmed joins the BBC as head of US digital journalism for BBC News.

Brown will be responsible for defining the broader content strategy for the BBC’s digital news and fact platforms outside the UK. She will be based in New York and will report directly to BBC Global Digital News and Streaming evp Jenny Baird.

Ahmed has been hired to oversee the company’s digital news content targeting US audiences. He will be based in Washington, DC and will report to Stuart Millar, Digital Executive News Editor for BBC News.

“The US is a highly innovative and exciting market for digital journalism in text, video and audio,” said BBC News Digital Director Well Nielsen said in a statement. “Our multimedia offering is already consumed by 50 million consumers each week, and we know we’re trusted more than any other news brand in the United States. In a highly polarized time, we believe we have a very compelling and powerful proposition and that many more Americans would love to learn about and consume our journalism, known for being impartial, accurate and transparent, always seeking the truth , without fear to report or favor. I know that Jen Brown and Saeed Ahmed are exactly the right team to lead and support the growth of BBC News in the US.”

Brown is a 16-year veteran of NBCUniversal, where she last helped launch Peacock. As SVP of programming and content partnerships, she led planning for original, acquisitions, current content and FAST channels. Brown won an Emmy for Peacock’s coverage of the Tokyo 2020 Olympics. Previously, she served as SVP of Strategic Initiatives at NBCUniversal Digital Enterprises, a team tasked with accelerating digital growth across the company and overseeing NBCU’s digital investments. Brown spent over 10 years at NBC News where she created programs that reached new audiences and expanded commercial opportunities.

“BBC’s unique brand of impartial journalism is more relevant and needed than ever,” Brown added. “I am delighted to lead commercial strategy outside the UK to support our mission and enable the expansion of BBC journalism to reach new audiences.”

Ahmed joins the BBC from NPR, where he most recently served as Director of Digital News, overseeing the organisation’s digital presence on its website, social media, streaming platforms, newsletters and smart speakers. Previously, Ahmed was deputy editor at CNN Digital. His work has won numerous awards including an Emmy, Webbys and a Peabody.


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