BBC Studios Productions has announced Kate Norum as the new Head of Branded Entertainment.
Norum joins as the company continues to push into branded entertainment following recent hits such as Channel 4 series The Great Home Transformation for IKEA, Foxy’s Fearless 48 Hours for Land Rover and Cook Clever, Waste Less for Hellmann’s – alongside 2045: Memories of the Future for BBC World News and Hyundai.
She will be responsible for driving BBC Studios Productions’ ad-supported programming business in conjunction with the Factual and Formats teams and developing new digital ways to go to market, including leading the recently announced partnership with modern media company Tastemade.
She joins from Sky Media, where she worked as a Branded Content Controller, overseeing ad-supported programming, licensing deals and the delivery of the first-ever ad-supported programming for Sky Arts – Adobe’s My Greatest Shot. Norum also worked as executive producer on Big Boys Don’t Cry, a documentary starring rugby union star Joe Marler. Before that she worked in commercial programming at UKTV on the procurement team, delivering two series of Crackanory on Dave and John Torodes Australia in partnership with Emirates Airlines and Tourism Australia. Before moving into broadcast media, she worked in print and digital media with creative solutions roles at Mirror Group Newspapers and across the food portfolio of magazines at BBC Worldwide.
Kate Norum says: “I am delighted to be joining BBC Studios Productions as the first Head of Branded Entertainment. BBC Studios’ reputation for creating world-class content and forging highly successful partnerships is second to none and I look forward to getting started and taking the ad-supported business to even greater heights.”
She will report to Helen Pendlebury, Director of Digital & Business Development, who commented, “I am delighted that Kate is arriving at this pivotal moment of growth for our business as we build on our past successes in the brand space. Our ability to apply our world-class production credentials across a range of genres has resulted in impactful work for many major global brands and we are confident that Kate’s brilliant experience and industry contacts will be a real asset to our business.”
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