Big 12 Conference Forms Business Advisory Board Comprised of Entrepreneurial Icons and Industry Leaders

Brett Yormark, Commissioner of the Big 12, today announced the formation of a Business Advisory Board to collaborate and co-write the conference’s business strategy. The Board is comprised of some of the most accomplished executives from a variety of fields – entertainment, finance, consumer brands, technology, media and more – who bring a wealth of knowledge and experience in building global brands and dynamic businesses.

As the Big 12 continue to modernize and grow, the advisory board will provide unprecedented insight and advice. Board members will also have mentoring opportunities with Big 12 athletic students, as well as additional opportunities to integrate into the conference landscape.

“The Business Advisory Board will play a critical role in creating the blueprint for growing our brand and business,” said Commissioner Yormark. “I appreciate the willingness of every board member to support the Big 12 in shaping our business strategy. Each member brings a wealth of expertise and experience and I look forward to working with the entire Board.”

“It’s an exciting time in collegiate sports, especially for the Big 12. It’s extremely exciting that Brett shares his vision and strategy for the Big 12. I am honored to be part of this advisory board and to play a role in the growth, momentum and evolution of this celebrated conference,” said Mike Repole, co-founder of BODYARMOR and Vitaminwater and a member of the advisory board. “I look forward to working with an incredible group of entrepreneurs and change agents to help this conference reach its highest level of success.”

Big 12 Business Advisory Board members include:

  • Spencer armor: Partners – Geneses Investments
  • John Beret: Chairman, President and CEO – Western & Southern Financial Group
  • Steve Bergstrom: Chairman – Williams Company
  • Elizabeth Brady: EVP, Chief Marketing, Customer & Communications Officer – Allstate
  • Karen Brodkin: EVP, Content Strategy and Development – ​​ENDEAVOR, Co-Lead – WME Sports
  • Garth Brooks: singer / songwriter / musician
  • Stuart Bryan: Head of Global Partnerships and Corporate Communications – NBA
  • Fraser Bullock: Partners – Sorenson Capital
  • Lawrence Chu: Vice Chairman – Jefferies LLC.
  • Adam Dettman: Head of Partnerships – North America, Molson Coors Beverage Company
  • Jim Donald: Co-Chairman – Albertsons
  • Mark Dowley: COO – RedBird Capital Partners
  • Paul Forest: President – Franklin Mountain Investments
  • Elliot Hill: Retired – Nike, Founder – Open Road Capital
  • Jason Kid: Head Coach – Dallas Mavericks
  • Charlene Lake: SVP, Corporate Responsibility & Chief Sustainability Officer – AT&T
  • Ross Levinson: Chairman and CEO – The Arena Group and Sports Illustrated
  • Monte Lipman: Founder and CEO – Republic Records
  • Joseph McFarland: EVP of Business – Lowes
  • Jenny McGhee: Senior Director of Competition – Big 12, former NCAA physical education student
  • Jarrod Moses: Founder, CEO and President of United Entertainment Group
  • Nicholas Perkins: Managing Director – Fuddruckers
  • Petra Pope: Entertainment & Creative Director – NBA and NFL organizations
  • George Pyne: Founder & CEO – Bruin Capital
  • Mike Repole: Serial Entrepreneur – Driven Capital Management
  • Wayne Richards: President and CEO – GR Energy Services
  • Ryan Schinman: Co-Founder – Mayflower Entertainment
  • Elizabeth Schartz: Partner- Holland & Knight LLP
  • Dayna Scherf: Vice President of Competition – Big 12, former NCAA student athlete
  • Markus Shapiro: President – Endeavor
  • Keith Sheldon: President of Entertainment Division of Hard Rock International – Seminole Gaming and Seminole Hard Rock Support Services
  • Stacy Sonnenberg: Managing Director & Co-Head of PSI’s Global Sports Finance Franchise – Goldman Sachs
  • Steve Stout: Founder and CEO – Translation / UnitedMasters Inc.
  • Gary Vaynerchuk: CEO – VaynerMedia, Chairman – VaynerX
  • Ben Weiss: Founder & Former CEO – BAI, Founder & Chairman – Crook & Marker
  • Dustin R Womble: Chairman – Masked Rider Capital
  • Nick Woodhouse: President & CMO – Authentic Brands Group


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