Breadwinner celebrates 10 years with a limited edition model – BikePortland

Isn’t it a beauty?! Full gallery below. (Photos: Breadwinner Cycles)

Turns out, Breadwinner Cycles is as tough as the bikes they make. The bold company, founded by former bike messenger and frame builder Ira Ryan and Utah-born mountain bike racer Tony Pereira, is celebrating a decade in business.

Both Ryan and Pereira started making bikes in 2006 and established their brands in Portland before merging in 2013 under the Breadwinner name. It wasn’t long before their combined talents and vision for building great bikes garnered national attention. Breadwinner won an Editor’s Choice award from Bicycling Magazine in 2016 and has been rolling ever since.

In 2017, they opened Breadwinner Cafe next door to their North Williams Avenue store. It became a hub for local riders and was a great spot for drinks and snacks, but after pedaling against revenue headwinds, Pereira and Ryan decided to close the doors in 2020. Today, the store is still humming, even without so much caffeine, largely due in part to the addition of the Sugar Wheel Works business, which they acquired in 2019.

With over 1,000 steel bikes being ridden worldwide, Breadwinner aims to get off to a solid start in the next decade. And for that, they just announced a custom-for-all version of their favorite bike, the B-Road. Named for the type of roads Ryan was famous for back when he had time to win major endurance races, the B-Road embodies the 10. It has just enough high-tech elements to make driving effortless, but retains it adds a classic feel that creates a bond between rider and steed.

Breadwinner went out and outfitted this limited edition B-Road with the best parts in the business. It comes with a cool new graphics package that they say is “a nod to classic bike racing” and can be yours for $6,995. And while you’ll get a custom fit, an accelerated production promise will get you your bike this spring.

Make yourself or someone you love happy this holiday – and support this essential piece of our cycling community – by grabbing one of these beautiful bikes! Learn more about it on their website.

And congratulations to Tony, Ira and the entire Breadwinner crew. Their longevity is a testament to the quality of your bikes and your character! Thank you for making things right.

Full Gallery of the 10th Anniversary B-Road (Photos: Breadwinner Cycles):


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