Business Impact of Phillies in the World Series

When JT Realmuto cracked a solo homer over the right field wall to start the 10th inning in Game 1 of the 2022 World Series — a game the Philadelphia Phillies won — it felt like a continuation of luck for the wildcard team On that many people didn’t think they would reach the fall classic.

The first World Series game to be held in Philadelphia in 13 years provided at least temporary excitement among fans in the tri-state area – and was a boon to local businesses.

“What I always talk about in a sporting event is this idea of ​​what’s called a psychic economy,” said Matt Robinson, professor of sports management in the Department of Hospitality and Sport Business Management at the Alfred Lerner College of Business at the University of Delaware.

“It’s not quantifiable, but it’s just that feel-good moment that you associate with the city at the moment. There is a feeling of pride associated with it. There are complete strangers hugging and patting each other on the back and being proud.”

Fellow UD professor Tim DeSchriver, associate professor of sports management who focuses specifically on sports finance, economics and marketing for professional and academic athletics, agreed.

“It’s an emotional lift for the city beyond dollars and cents,” DeSchriver said. “It’s for the pride of the city, the community, when you see everyone in sports bars, partying on the streets and things like that.”

The Phillies’ playoff run came with numerous local and national promotions, including Schwarberfest, a promotion by Pennsylvania-based convenience chain Wawa that will run until the end of the World Series. The campaign is a nod to the annual Hoagiefest promotion, which runs for a month throughout the summer and includes discounted prices on shortis and classic hoagies. The promotion is named after Phillies hitter Kyle Schwarber, who hit a slew of home runs during the first Hoagiefest. Schwarber was also responsible for offering free Doritos Locos to Taco Bell app members after he successfully stole a base in Game 1 of the series.

Philies’ enthusiasm became record-breaking, according to Fanatics, a Major League Baseball e-commerce partner, who said Philies gear set a 24-hour sales record. Some of the best-selling items on the company’s website and MLB have been the Fanatics Men’s Locker Room Championship T-Shirt, the New Era Locker Room Championship Cap, the Fanatics Women’s Locker Room Championship T-Shirt, the New Era World Series Patch Cap and the Nike Men’s World Series Pullover Hoodie.

Ticket sales prices also rose in Philadelphia. All three World Series games at Citizens Bank Park sold out, and tickets averaged $3,200, according to the Wilmington News-Journal. That’s the second-highest average World Series ticket price in MLB history, behind the Chicago Cubs in 2016. In contrast, World Series tickets in Houston averaged around $1,500 per seat. (As of Friday, Nov. 4, the World Series was still ongoing, with the Houston Astros leading the series 3-2 and going into Game 6 in Houston.)

DeSchriver said every MLB team benefits from ticket sales and swag as they split profits across the league. Locally, several businesses including Live Casino, which is around the corner from Citizens Bank Park, saw hotel bookings surge and were generally busier. More than two dozen bars acted as pickup locations where fans could snag free Phillies signs. Popular bar Xfinity Live has canceled its annual Halloween event for World Series watch parties, offering specialty drinks.

Robinson, echoing DeSchriver’s sentiments, attributed the specials, free signs, and shared experience meet-ups to that feel-good moment that fuels everything.

DeSchriver pointed out that the Phillies would not have qualified under the previous MLB playoff structure in which only five teams per league advanced to the postseason, noting that national World Series viewers may be cheering for the Phillies’ victory ‘Cause they’re the underdog. Philadelphia fans naturally cheer for their home team. Some of these fans are also excited that other Philadelphia teams are doing well at the same time. The Philadelphia Union is scheduled to play in the MLS Cup on Saturday, November 5th. The Philadelphia Eagles were the NFL’s only undefeated team after an 8-0 win on Thursday, Nov. 3.


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