BYJU’S Appoints ITW Sports Inc. USA as its Global Activation Partner for ICC Cricket and the 2022 FIFA World Cup in Qatar. | news

DELHI, India & BANGALORE, India–(BUSINESS WIRE)–March 3 November 2022–

ITW Sports Inc, a US-based sports consulting firm focused on delivering end-to-end growth strategies for brands through the powerful platforms of sports and live entertainment, and a subsidiary of ITW Universe, was announced today by Ed- Tech Giants Named BYJU’S Official Global Activation Partner for ICC Cricket World Cup and FIFA Football World Cup. The announcement comes on the basis of key sponsorship deals the Bangalore-based company has signed in the recent past, including becoming an official sponsor of Qatar’s 2022 World Cup, to be held in Qatar, as well as a three-year agreement between BYJU’S and the ICC whereby the partner from BYJU will see all ICC events through the end of 2023, including the ongoing ICC Men’s T20 World Cup in Australia. ITW was instrumental in bringing together the BCCI and ICC deals for BYJU’S and advised the brand on the landmark partnerships.

ITW and BYJU’S have a longstanding relationship and we are proud of the work we have done in finding the right platforms in international cricket and football for BYJU’S to achieve the global brand goals, said Nikhil Vyas, Founding Partner of ITW Universe and CEO of ITW Sports Inc. USA, an agency that will focus on the top 5 sports in the United States while also advising emerging brands with global expansion ambitions. In addition, the agency will commit to supporting cricket in the United States to build sustained commercial interest in the game’s next frontier.

Our expertise in sports and our in-depth knowledge of our brands and the sports environment are the key to our success. We are delighted to be activating around two of the most watched events in the world and are confident in delivering successful campaigns for BYJU’S, ‘ Mr Vyas added. The ITW office in India will oversee the ICC T20 World Cup Activation, while the ITW office in the USA will oversee the FIFA World Cup Activation campaign.

As a global partner, BYJU’S will have extensive in-location assets, broadcast and digital rights for all ICC events and similar rights for the FIFA World Cup, which will be seen by an expected audience of 5 billion people around the world. Through its partnership, BYJU’S will use these rights to run unique promotions and activations to connect with passionate football and cricket fans worldwide.

“Our sponsorship deals in international cricket and football have given us great visibility and helped make BYJU’S a household name in India. We plan to expand it and reach the world’s largest sports fanbase with the FIFA World Cup in Qatar. ITW Sports has been our sponsorship agency partner since the beginning of the brand journey and has helped facilitate and execute most of our sports partnerships. We are confident that they will continue to deliver on the ambitious brand goals set for the upcoming World Cups of Cricket and Football” Atit Mehta, Head of Marketing, BYJU’S.

The T20 World Cup, which started in Australia on October 22, is currently underway while the FIFA World Cup kicks off in November and it is the first time an Indian brand has been associated with the event as an official sponsor.

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SOURCE: ITW Sports Inc

Copyright Business Wire 2022.

PUB: 03/11/2022 06:00 / DISC: 03/11/2022 06:02

Copyright Business Wire 2022.


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