Personalization of sports fans represents a new way to reach consumers just in time for a seasonal surge in sports activity
NEW YORK, November 9, 2022 /PRNewswire/ — Clinch, the leader in dynamic ad serving and personalization and developer of Flight Control, the omnichannel campaign activation platform, today announced the next evolution of its Sports API, offering advertisers even more personalized options for connecting with sports fans. The announcement coincides with some of the biggest and most influential sporting events around the world, such as the 2022 World Series, the 2022 World Cup, 2023 American Football Playoffsand March Madness 2023.
Clinch’s ability to scale campaigns across all channels, including CTV, social, programmatic display/video, mobile and digital-out-of-home, has long established it as a platform for advertisers looking to reach sports fans in the most engaging way environments. With platform enhancements, brands can now reach and target consumers based on additional attributes such as team and player affinities, game scores and outcomes, venues, countdowns to games and more.
Some common complementary strategies that brands can use in conjunction with fan personalization are sequential messaging, directing consumers to specific retail partners or delivery services based on their location, and showing product feeds with top-performing items. Recently, brands like Budweiser have leveraged Clinch’s Sports API to capture consumer attention at football matches, offering real-time scoring and stats from 32 different players while respecting the league’s strict copyright and asset usage policies were complied with.
“Sports fans are one of the most valuable audiences for brands right now, and they’re consuming media in more ways than ever,” said Oz Etzioni, CEO of Clinch. “It’s not enough to just have an omnichannel campaign strategy; You need to connect with fans on a deeper level to show that you, as a brand, truly understand how important a particular sport, team or venue is to their identity and how that translates into the products and services that they are most likely to buy.”
In addition to the creative and data-driven decision making behind Clinch’s Sports API, the company has established numerous partnerships with innovative and relevant media channels; Clinch is the third-party ad server and DCO provider of choice for Atmosphere, a fast-growing enterprise streaming service that offers audio-optional entertainment to a highly engaged audience of diners in restaurants, bars, gyms and other areas dedicated to sporting events are. Clinch also recently partnered with LG Ad Solutions, the global leader in connected TV and cross-screen advertising, powering the top live streaming channel (LG) providers, and TVDATA NOW, a leading cross-device -Attribution platform for performance advertisers, closed highly personalized brand experiences to customizable results.
To learn more about Clinch’s Sports API, submit an inquiry here or request a demo: https://clinch.co/contact/
Clinch is the recognized leader in omnichannel personalization, campaign management and ad serving. The company’s AI-driven dynamic personalization technology delivers tailored advertising experiences at scale across all channels, ensuring best-in-class performance and consumer intelligence. Flight Control, Clinch’s omnichannel campaign activation platform, enables agencies and brands to manage the entire campaign lifecycle, from strategy to activation and measurement, on a single data-driven, automated platform, making them massively more efficient and profitable. Clinch campaigns run across all digital channels, including programmatic, connected TV (CTV), social media, in-app, native, and digital out of home (DOOH).