Colorcast launches new sports betting platform, rebranded as

AUSTIN, Texas, Nov. 17, 2022 (GLOBE NEWSWIRE) — Colorcast, the Austin-based fan engagement company, has launched a sports betting platform and has officially rebranded as Outlier.

Outlier is a unique sportsbook platform that empowers bettors to place smarter sports bets efficiently and securely by leveraging historical performance stats, analyzing relevant trends and insights, tracking line movements, comparing odds across major sportsbooks and seamlessly executing their choices with just two clicks, FanDuel, DraftKings , BetMGM or Caesars.

Co-founder and CEO Evan Kirkham stated, “We founded Colorcast with the intention of helping sports fans connect more deeply with the teams and sports they love. However, what is clear to us now is that there is an even greater opportunity to support the sport of fans in the sports betting space.”

On Outlier, bettors can gather ideas by scrolling through gamelines (moneyline, spread, over/under), player suggestions (points, rebounds, touchdowns) and timely insights into how LeBron James is on the road after losing versus a top 3 rebound -Defense.

“Outlier solves real problems for real sports bettors,” commented co-founder and CTO Luis-Lafer Sousa. “One thing we’ve learned from months of betting interviews and thousands of data points collected is that sports bettors want to make more data-backed decisions, but find it either too difficult or inefficient to understand aggregated and contextless sports data.”

On Outlier, historical performance data, injury reports, insights, sports betting odds and more are presented right next to available bets. This novel pairing of context-rich data with available bets allows users to make smarter decisions without much of the usual “research friction”.

“I’m proud of our entire team for bringing such a powerful product to market in such a short time,” said Head of Engineering, Matt Corley. “I am confident that we are coming to market with a product that many sports bettors will immediately find valuable.”

Outlier launched today as a webapp and intends to offer its users a native iOS application in the coming months.

To find out more about Outlier, visit Outlier.Bet or follow Outlier on social media (@OutlierDotBet).

For media inquiries please contact [email protected]

Contact information:
Evan Kirkham
Co-Founder, CEO
[email protected]

Related Images

Figure 1: Outlier – Smarter Sports Betting

Outlier – Smarter Sports Betting

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  • Outlier – Smarter Sports Betting


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