Cosm brings an immersive entertainment venue to Texas

11/16/2022 – cosma global leader in experiential media and immersive technology, today announced plans to build its second public venue in Grandscape in Colony, Texas. The company’s forthcoming venue will bring entertainment to life through its cutting-edge technology, seamlessly bridging the gap between virtual and physical reality.

Cosm was founded by Dallas in 2020 Mirasol capital, through a series of acquisitions of companies in spatial computing, custom design, engineering and immersive video production. In addition, the company has an office location on the Old Parkland campus where Mirasol is headquartered. With roots in Dallas, opening a venue in the area has been on Cosm’s roadmap since its inception.

Jeb Terry

“Led by CEO Jeb Terry, Cosm is leveraging its technology to create a new category of immersive entertainment called ‘Shared Reality’ and is working with partners worldwide to stream live content to both physical venues and virtual worlds” said Steve Winn, CEO of Mirasol Capital and majority owner of Cosm. “We’re just getting started and have plans to open venues around the world.”

“Dallas and North Texas are in Cosm’s DNA,” added Jeb Terry, CEO and President of Cosm. “Not only is the area experiencing explosive growth, I’m from Dallas and have family there. We have always viewed a North Texas location as the central anchor for our business. There is an incredible opportunity to grow with the Colony community and we are proud to call Grandscape ‘home’ for our second venue.” Upon completion, Grandscape will be one of the largest and most unique mixed-use real estate developments in the country. The sprawling lifestyle destination spans more than 400 acres and expects millions of visitors each year, offering retail, entertainment, living, dining and attractions. Cosm is located in the heart of Grandscape’s entertainment precinct, adjacent to the well-loved outdoor stage and lawn.

“We are excited to have Cosm join the Grandscape family. This innovative venue will delight visitors with a truly unique, immersive experience.” Jeff Lind, President of Grandscape.

Designed by Dallas-based architects HKSCosm’s second venue, will host its proprietary, best-in-class technology where guests can directly experience immersive content across a variety of programming categories, including live sports and entertainment, experiential events, immersive arts, music and more.

“We have been very fortunate to design and design the venues and physical environments for every major sports franchise in the DFW market. Adding our partnership with Cosm to this list is truly special as this new venue will host fully immersive, virtual environments,” said Mark A. Williams, FAIA and Global Director of Venues for HKS. “Cosm offers unparalleled content through live sports, music and entertainment. Consumers will be embedded in these events without having to travel to them, which is a fantastic evolution of the fan experience.”

Earlier this year, Cosm revealed plans to build its first public venue in Los Angeles, California at Hollywood Park adjacent to SoFi Stadium and the Intuit Dome.


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