Dolphin Entertainment acquires influencer marketing powerhouse Socialyte

MIAMI, FL / ACCESSWIRE / November 14, 2022 / Dolphin Entertainment, Inc. (NASDAQ:DLPN) has added leading influencer marketing agency Socialyte to its family of top entertainment marketing agencies in an immediately profitable acquisition. New York-based Socialyte joins Los Angeles-based influencer marketing agency Be Social within Dolphin, along with entertainment PR firms 42West, Shore Fire Media and The Door, and creative agency Viewpoint.

Founded in 2011, Socialyte is an influencer marketing powerhouse with teams in New York, Los Angeles, Miami and Nashville representing some of the most in-demand creators, from purely digital to celebrity talent. Socialyte has a client list of more than 125 market-leading influencers, including Jana Kramer, Lauren Bushnell Lane, Catt Sadler, Mary Fitzgerald, and Wendy Nguyen of Wendy’s Lookbook to name a few. Socialyte secures thousands of campaigns for its talent every year with leading brands like Amazon, American Express, Bose, Cartier, Dyson, Honest, Olay, Target and more.

Lytehouse, Socialyte’s sister agency, represents some of the world’s best-known brands and offers the full range of influencer campaign services, from strategy and casting, to execution and delivery, to in-depth analysis and reporting. The company delivers hundreds of campaigns annually with current and new clients including Airbnb, Amazon, American Express, Ann Taylor, Armani Beauty, Audi, Boll & Branch, Clarisonic, Conde Nast, Etsy, Keurig Dr. Pepper, Michael Kors, Nutribullet, Perrier, Prada, Ralph Lauren and W Hotels.

“Socialyte’s customer list speaks for itself and we are delighted to welcome the company to the Dolphin family,” said Bill O’Dowd, Dolphin CEO. “Socialyte is led by an absolutely amazing senior management team with extensive industry experience and an excellent reputation for superior customer service. From Socialyte’s New York base and Be Social’s Los Angeles base, we believe we have established the absolute bi-coastal leader in influencer marketing.”

The influencer marketing industry has experienced strong double-digit CAGR growth over the past 5 years, growing from less than $2 billion in global brand spend in 2016 to over $10 billion in 2021, with estimates of more, according to GrandView than $14 billion in 2022 research. In 2021, fashion and lifestyle was the largest segment at 29% of total spend (the specialty of Socialyte, Lythouse and Be Social), with food and entertainment the second largest segment at 23% of total spend (the specialty of Dolphins 3 market). -leading PR firms). Additionally, many influencers have become celebrities in their own right, launching a wide range of consumer products and business ventures.

“Influencer marketing is a strong growth area for the industry in general and for Dolphin in particular,” continued O’Dowd. “We now have tremendous scale in this incredibly fast-growing marketing industry, which offers clients greater choice of influencer partners, unmatched expertise in the fashion, beauty, lifestyle and entertainment industries, and the ability to quickly move to new platforms and influencer groups to expand a dynamic, evolving marketplace.”

Evan Luzzatto, Chairman of Socialyte, adds: “The group of marketing companies that Dolphin has under one roof is amazing, each one a leader in its respective industry. The depth and breadth of their relationships across all major areas of lifestyle and entertainment is unparalleled. We ultimately chose to join Dolphin because we know it will unlock the greatest potential for Socialyte and Lytehouse, benefiting both the developers we represent and our big-name brand clients. For over a decade, Socialyte’s work has helped shape influencer marketing. and the entire creator ecosystem. This partnership will allow us to shape the industry for many, many years to come.”

Socialyte will partner with new sister agency Be Social, a leading independent influencer marketing agency based in Los Angeles. Be Social manages nearly 100 top creators, including Remi Ishizuka, Becca Tilley, Witney Carson, Christine Le and The LadyGang, and runs influencer campaigns for a variety of leading brands, including Canva and Lulu’s. Together, Be Social and Socialyte represent over 200 leading developer talents with hundreds of millions of social media followers. Socialyte and Be Social working under one roof instantly create an unrivaled combination on both shores within the influencer marketing industry.

By joining Dolphin’s Super Group of Entertainment Marketing Agencies, Socialyte now has access to the resources and relationships of industry-leading PR firms 42West (film + television), Shore Fire Media (music) and The Door (culinary, hospitality and consumer goods), as and award-winning creative agency Viewpoint. Collectively, the Dolphin companies represent over 1,000 customers including global celebrities, feature films, TV series, streaming services, musicians, venues, festivals, video game publishers, esports teams and leagues, culinary celebrities, hotels, toy companies, consumer goods brands and web3 Projects and award campaigns for nominees in over 100 Oscar, Emmy and Grammy categories in 2022 alone.

“I’m thrilled to be working with the incredible companies at Dolphin Entertainment, including Ali and the team at Be Social, as well as the very best PR firms in entertainment,” said Socialyte President Sarah Boyd. “The synergies between our companies will not only help us and our clients to continue to be successful, but with the power of the entire Dolphin team behind us, we can now best implement the limitless creative ideas and ambitions of our talents.”

Socialyte and its team of 40 will continue to operate under their own name from Dolphin’s New York and LA offices, with Sarah Boyd remaining as CEO and welcoming his entire leadership team and staff to the Dolphin agency family. In addition, Socialyte Chairman Evan Luzzatto will remain an advisor to Dolphin CEO Bill O’Dowd.

K&L Gates LLP acted as legal counsel to Dolphin Entertainment. FTI advised Socialyte on the transaction and Rooney Nimmo acted as Socialyte’s legal counsel.

About Dolphin Entertainment

Dolphin Entertainment is a leading independent entertainment marketing and production company. Through our subsidiaries 42West, The Door, Shore Fire Media and B/HI (a division of 42West), we provide expert strategic marketing and advertising services to many of the top brands, both individuals and corporations, in film, television, music , gambling and hospitality. All three PR firms were named among the Observer’s newest “Power 50” PR firms in the United States. Viewpoint Creative and Be Social complement their efforts with full-service creative branding and production, as well as social media and influencer marketing services. Dolphin’s legacy content production business, founded by Emmy-nominated CEO Bill O’Dowd, has produced several feature films and award-winning digital series, and recently signed a multi-year documentary co-production deal with IMAX. In early 2022, Dolphin launched WCIP (pronounced We Come In Peace), his new marketing, consulting and communications agency dedicated solely to the development and commercialization of Blockchain, Metaverse and Web3 projects and initiatives for current and future clients as well own project investments. To learn more visit:

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act. These forward-looking statements may relate to, among other things, the offering of Dolphin Entertainment Inc. common stock and expected financial and operating results and related assumptions underlying the expected results. These forward-looking statements are identified by the use of words such as “will”, “would”, “anticipate”, “expect”, “believe”, “intend”, “plan” or “intend” these conditions and similar references to future periods . These views involve risks and uncertainties that are difficult to predict and, accordingly, Dolphin Entertainment’s actual results could differ materially from those discussed in its forward-looking statements. Dolphin Entertainment’s forward-looking statements contained herein speak only as of the date of this press release. Factors or events that Dolphin Entertainment cannot predict, including those described in the risk factors filed with the Securities and Exchange Commission, could cause actual results to differ from those projected in the forward-looking statements. Although Dolphin Entertainment believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions, there can be no assurance that its expectations will be met, and Dolphin Entertainment undertakes no obligation to update any forward-looking statements as a result of new public information, future events or otherwise, unless required by applicable law.

About Socialite

Socialyte is a digital influencer & prominent talent management Agency that has been at the forefront of influencer management since its inception in 2011. Socialyte exclusively represents over 100 sought-after creators, from purely digital to celebrity talent, facilitating sponsorships, brand licensing and creative strategies to build influencer partnerships in the digital space. Lytehouse is a full-service creative influencer marketing agency that helps brands achieve and exceed their business goals through the power of digital influence. Comprised of senior casting directors, talent strategists, brand partner managers and creative producers, Lytehouse works with brand partners at every stage of the influencer marketing campaign process to deliver a 360-degree digital strategy that achieves brand goals.

James Carbonara
Hayden IR
[email protected]

SOURCE: Dolphin Entertainment, Inc.


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