Dolphin Entertainment, Inc. (NASDAQ: DLPN) has added leading influencer marketing agency Socialyte to its family of top entertainment marketing agencies. new York-based socialyte join los Angeles-based influencer marketing agency Be Social within Dolphin, along with entertainment PR firms 42West, Shore Fire Media and The Door, and creative agency Viewpoint.
Founded in 2011, Socialyte is a powerhouse for influencer marketing with teams new York, los Angeles, Miami and Nashville They represent some of the most in-demand creators, from purely digital to celebrity talent. Socialyte has a client list of more than 125 market leading influencers including Jan KramerLauren Bushnell Lane, Cat Sadler, Mary Fitzgerald and Wendy Nguyen from Wendy’s Lookbook to name a few. Socialyte secures thousands of campaigns for its talent every year with leading brands like Amazon, American Express, Bose, Cartier, Dyson, Honest, Olay, Target and more.
Lytehouse, Socialyte’s sister agency, represents some of the world’s best-known brands and offers the full range of influencer campaign services, from strategy and casting, to execution and delivery, to in-depth analysis and reporting. The company delivers hundreds of campaigns annually with current and new clients such as Airbnb, Amazon, American Express, Anna TaylorArmani Beauty, Audi, Boll & Branch, Clarisonic, conde nastEtsy, Keurig Dr. Pepper, Michael Kors, Nutribullet, Perrier, Prada, Ralph Lauren and W Hotels.
“Socialyte’s customer list speaks for itself and we are very pleased to welcome the company to the Dolphin family,” said Dolphin CEO Bill O’Dowd. “Led by an absolutely amazing leadership team with extensive industry experience, Socialyte has an excellent reputation for superior customer service. From the base of Socialyte in new York and the base of Be Social in los Angeleswe believe we have established the absolute leader in influencer marketing on the two coasts.”
“Influencer marketing is a strong growth area for the industry in general and for Dolphin in particular,” continued O’Dowd. “We now have tremendous scale in this incredibly fast-growing industry that offers clients greater choice of influencer partners, unmatched expertise in the fashion, beauty, lifestyle and entertainment industries, and the ability to quickly move to new platforms and influencer Groups to expand dynamic, evolving market.”
Evan Luzzato, Chairman of Socialyte, adds: “The group of marketing companies that Dolphin brings together under one roof is amazing, each one a leader in its respective industry. The depth and breadth of their relationships across all major areas of lifestyle and entertainment is unparalleled. We ultimately chose to join Dolphin because we know it will unlock the greatest potential for Socialyte and Lytehouse, benefiting both the developers we represent and our big-name brand clients. For over a decade, Socialyte’s work has helped shape influencer marketing and the entire creator ecosystem. This partnership will allow us to shape the industry for many, many years to come.”
Socialyte will partner with new sister agency Be Social, a leading independent influencer marketing agency based in Los Angeles. Be Social manages nearly 100 top creators including Remi Ishizuka, Becca Tilley, Witney Carson, Christine Leand The LadyGang, and runs influencer campaigns for a variety of leading brands, including Canva and Lulu’s. Together, Be Social and Socialyte represent over 200 leading developer talents with hundreds of millions of social media followers. Socialyte and Be Social operating under one roof instantly create an unrivaled cross-shore combination within the influencer marketing industry.
By joining Dolphin’s Super Group of Entertainment Marketing Agencies, Socialyte now has access to the resources and relationships of industry-leading PR firms 42West (film + television), Shore Fire Media (music) and The Door (culinary, hospitality and consumer goods), as and award-winning creative agency Viewpoint. Collectively, the Dolphin companies represent over 1,000 customers including global celebrities, feature films, TV series, streaming services, musicians, venues, festivals, video game publishers, esports teams and leagues, culinary celebrities, hotels, toy companies, consumer goods brands and web3 Projects and award campaigns for nominees in over 100 Oscar, Emmy and Grammy categories in 2022 alone.
“I’m very excited to be working with the incredible companies at Dolphin Entertainment, including Ali and the team at Be Social, as well as the very best PR firms in entertainment,” said Socialyte President, Sarah Boyd. “The synergies between our companies will not only help us and our customers to achieve continued success, but with the strength of the entire Dolphin team behind us, we can now best implement the limitless creative ideas and ambition of our talents.”
Socialyte and its team of 40 will continue to operate under their own name from Dolphin’s new York and LA offices, with Sarah Boyd continues as CEO, and his entire leadership team and staff have been welcomed into the Dolphin agency family. In addition, Socialyte Chairman Evan Luzzato will continue to serve as an advisor to the CEO of Dolphin Bill O’Dowd.
K&L Gates LLP acted as legal counsel to Dolphin Entertainment. FTI advised Socialyte on the transaction and Rooney Nimmo served as legal counsel to Socialyte.
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