DraftKings Sports & Social brings game day to Michigan

SPorts fans have something new to cheer about with the grand opening of the country’s first-ever DraftKings Sports & Social venue, opening in Troy, Michigan in early December.

The new destination is a collaboration between industry titans DraftKings Inc. and Live! Hospitality & Entertainment.

Although the location is a first, it fills a niche that has long existed for sports enthusiasts and thrill-seekers everywhere. It combines the traditional sports bar environment fans love with betting, fine dining, board and arcade games and a packed slate of live entertainment.

Guests can enjoy an immersive viewing experience, cheer on their team at home or on the go with premium food and drink, or add some excitement to the game by placing a bet.

A Premier Game Day destination

Conveniently located in Metro Detroit, DraftKings Sports & Social offers the electric atmosphere fans typically associate with the stadium or arena. It promises a unique experience combining the best of live sports, entertainment and gastronomy.

Fans can see every detail with a 32-foot LED media wall showing multiple live games. Meanwhile, presenters, DJs, fan cams and state-of-the-art audio and video displays add to the excitement of matchday.

Guests can also join in the action by placing wagers and playing daily fantasy sports – including football, basketball, baseball, golf, MMA, soccer and tennis – via DraftKings’ easy-to-use mobile platforms.

ICRAVE, an internationally recognized strategy, design and development company, designed the 10,400 square meter space. It will include an exclusive lounge where guests can host private parties and events. Outside, visitors can dine, enjoy live music, and kick back on a dog-friendly outdoor patio.

Setting the standard for dining and entertainment

Gone are the days when sports fans had to choose between fine dining and a premium game viewing experience. DraftKings Sports & Social serves fresh chef-prepared lunch and dinner menus seven days a week, as well as weekend brunch.

Diners can enjoy elegant renditions of fan favorites, including hearty burgers, house-salted wings, nachos and sandwiches. Those who like it lighter can try healthy salads and grain bowls. The extensive drinks menu includes signature crush cocktails, local craft beers and nationally recognized beers.

Rotating food and drink-focused events include a brunch experience on Saturdays and Sundays. This features time-tested favorites including Chicken & Bliss, avocado toast, hearty breakfast skillets and the venue’s famous #brunchtails tabletop drinks.

An ongoing program of live offerings gives guests access to the best music and entertainment. For those looking for a little friendly competition, the venue also offers a wide variety of board games, from skeeball, beirut, foosball and shuffle puck to arcade games.

As the newest addition to the Somerset Collection, the state’s exclusive luxury shopping destination, DraftKings Sports & Social will add a new dimension to a location already considered the epicenter of upscale retail, entertainment and dining.

And while Michigan paves the way, sports fans across the country won’t have to wait long for their own share of the action. New DraftKings Sports & Social locations are expected to be announced in the coming months.