Eric Mackenzie joins digital experience agency Whereoware as Chief Technology Officer

MCLEAN, Va.–(BUSINESS WIRE)–Whereoware, an award-winning digital experiences agency, today announced the hiring of Eric MacKenzie as Chief Technology Officer (CTO). This strategic hire for Whereoware’s leadership team reinforces their commitment to combine powerful technology, strategic enablement and business consulting to deliver enhanced customer experiences.

As CTO, MacKenzie will lead and grow Whereoware’s custom development and technical services team, expanding technology practices to Optimizely, Salesforce, WordPress and Acquia Drupal.

“As a digital experience agency, we need leaders who share our obsession with combining the right technology and optimization strategies to consistently deliver meaningful client outcomes. We’re excited to welcome an executive of Eric’s caliber to lead, engineer and deliver world-class digital solutions while deriving value from every investment,” said Michael Mathias, CEO of Whereoware.

Mackenzie brings nearly 20 years of technology leadership and platform expertise including Optimizely, Adobe, Sitecore, Acquia Drupal and more. With leadership positions at technology companies such as ICF Next and Capgemini, MacKenzie has led digital transformation and experiential marketing technology initiatives for some of the world’s leading brands such as Pentair, McDonalds, Thompson Reuters, Honeywell, Bayer and Boston Scientific.

“I’m excited to join Whereoware and its award-winning technology team,” said MacKenzie. “I share Whereoware’s view that powerful technology enables great digital experiences, but only when implemented and optimized properly. I look forward to helping clients maximize their MarTech investments and seize every opportunity while ensuring the highest level of technical excellence and quality assurance is built into each project.”

MacKenzie comes to Whereoware at a pivotal time in her agency’s evolution. In July, Whereoware successfully acquired a user experience (UX) consultancy and continues to invest in people and platforms to meet the needs of the booming digital customer experience market.

About Whereoware

Whereoware has been a leading digital agency for over 20 years, driving intelligent growth through digital strategy and activation. We specialize in guiding brands successfully through the ever-changing digital landscape through customer acquisition, retention and maximization strategies; custom website and Salesforce development; Marketing and CRM optimization; and e-commerce solutions. To learn more, please visit www.whereoware.com.

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