Etsy Promotes Vice President of Engineering to Chief Technology Officer

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diving letter:

  • Along with other retailers in appointing chief technology officers, Etsy has appointed Rachana Kumar currently the Vice President of Engineering Kumar will become Chief Technology Officer effective January 1. Kumar will replace Mike Fisher, who will leave the company to spend more time with family and pursue other interests. according to a press release on Thursday.
  • Kumar has worked at Etsy for more than eight years and during that time has overseen the company’s product development, mobile app strategy and buyer growth, the company said. Kumar helped found Etsy’s regional office in Mexico City, where the team has grown to nearly 130 employees in the last 18 months.
  • Kumar will be based out of Etsy’s Brooklyn, New York headquarters and will report to the company’s CEO, Josh Silverman. Fisher, who will remain CTO through December 31, will transition to an advisory role at Etsy through April 2023.

Dive insight:

Etsy and other retailers have tapped into veteran leaders to run their digital divisions. Before joining Etsy in 2014, Kumar worked at the United Nations Council on Foreign Relations and ran a non-profit organization. Along with Etsy, other companies including stitch fix, north current, Francesca and cabbagerecently hired new chief technology officers to lead their digital operations.

“Rachana has demonstrated an exceptional ability to lead complex projects, leverage new technologies that improve our speed and performance, and serve as a coach and mentor to her colleagues,” Silverman said in a statement. “I would also like to thank Mike — affectionately known internally as “Fish” — for helping lead Etsy through a period of transformation and growth over the past five years. He is a remarkable leader and his impact extends well beyond scaling our technology infrastructure and building a world-class team.”

June 2021 was a particularly pivotal month for Etsy. The e-commerce company announced its acquisition plans depop, the clothing resale platform, for nearly $1.63 billion, which attracts 30 million users. In the same month, the company Bought Elo7another online marketplace for handmade goods based in Brazil, for $217 million in cash.

But the past year or so hasn’t always been kind for the platform. When the company announced that it would increase its transaction fee, the move hesitated sparked a backlash online In April. Sellers started posting tweets with the hashtag #EtsyStrike, demanding more transparency.


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