After missing out on the 2018 World Cup, the US men’s national team is one of 32 teams participating in the 2022 World Cup. Sports betting expert Darren Rovell Exchange of views on the US team’s chances, the football sports betting market and the company that is broadcasting the game in the US
What happened: media company Fox Corp FOXFOXA has the rights to broadcast the 2022 World Cup games in the USA. Given that the US team is there, viewership could be up significantly from 2018.
Fox also has the rights to NFL games, Major League Baseball playoffs and will air Super Bowl LVII in February.
“I mean obviously that’s what you want. You can make money here.” Rovell from Action Network said Benzinga.
Rovell said it’s usually hard to say “was it worth it,” but the development of sports betting has helped.
“Sports betting does it a little bit better when it comes to sports rights fees. You have to see it live.”
Sports rights used to be part of the content on TV, which has faded with a new generation favoring streaming, Rovell added.
“When you bet live, you have to see it on a TV. Betting makes it more important that it comes from TV.”
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Betting on Soccer, USA: Rovell said the US betting market is accustomed to hosting NFL, NCAA football and MLB games where there are enough breaks in time for additional live wagers to be placed.
“I think football just isn’t the best sport to bet on,” Rovell said. “It’s not as easy to bet on a football game as it is on American game breaks.”
The US team faces a difficult chance of reaching the advanced stages of the World Cup as many sportsbooks take the US out of Group B at odds of +100 or higher, where the top two teams out of four will advance to the elimination rounds.
“Ridiculous that the US gets so many bets. People have their basic interests.”
Rovell said the US is listed 100-to-1 to win the 2022 World Cup at Caesars Sportsbook, a unit of Caesar’s Entertainment Inc CZR. The US has 10.2% control of Caesars.
Argentina, one of the top favorites, is listed at 6.5 to one and has 22% of the hand.
“Argentina gets twice as much money despite having a 15 times higher probability of winning the World Cup.”
Rovell said he would likely do some live betting during the Worlds, but probably not pre-match bets.
While Rovell said football is a sport where a mistake or two can result in a change of winner, he doesn’t see a good chance the US will go far.
“I don’t think we have the talent to really make a dent.”
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