SALT LAKE CITY, UT— As chain stores and online retailers start their holiday sales earlier and earlier in the season, Black Friday won’t be as attractive as it used to be, but Small Business Saturday is just getting bigger and bigger.
This year, Small Business Saturday falls on November 26th. Last year, independent retailers and restaurants spent an estimated $23.3 billion on Small Business Saturday, up 18% from $19.8 billion a year ago and a substantial increase from 19.6 billion US dollars equates to 2019, according to a survey by American Express and the National Federation of Independent Business (NFIB).
Small Business Saturday began in 2010 when many Main Street businesses were struggling to recover from the Great Recession. It has since grown into one of the biggest shopping days of the year, an opportunity for people to support the small, independent businesses that are making their communities healthy.
“Since inception, there hasn’t been a more important Small Business Saturday than this year,” said Casey Hill, Utah NFIB State Director. “Main Street businesses have been hit by inflation, a stubborn inability to fill vacancies and supply chain issues, to name a few. Even in the best of times, profit margins for small businesses are razor thin, with everything that’s happening to them now, it’s important that we all do our part and do some of our Christmas shopping with small businesses. Healthy communities are not lined with vacant storefronts.”
Here are some of the ways shops and restaurants can make the most of Small Business Saturday:
- Stay up to date on your social media. If you’re on Facebook, Twitter, Instagram, or Pinterest, post often and promote small business Saturday deals. Use the #ShopSmall and #SmallBizSat hashtags to make it easy for shoppers to find you.
- Display merchandise that would make a great gift. Group items on a table with a sign saying it would be the perfect gift for mom or grandparents, for example. Restaurants may offer Small Business Saturday specials and gift cards.
- Offer bouncer. Chain stores know they can attract customers at different times of the day with exclusive offers. There’s no reason a small business can’t do the same.
- Partner with companies nearby. Pool your resources to buy neighborhood promotions as a shopping destination, or partner with other retailers for in-store promotions. For example, if someone is buying a shirt in a store, tell them about the great selection of shoes next door.
- Don’t forget to tell your regular customers about Small Business Saturday. Put up a sign in your store and flyers in pockets to remind people to come back for exclusive offers on the Saturday after Thanksgiving.
Stay up to date with the latest small business news in Utah at www.nfib.com/utah. Follow us on Twitter @nfib_ut.