Football DataCo extends official data partnership with Genius Sports to include sub-second skeletal tracking for the English Premier League

NEW YORK & LONDON–(BUSINESS WIRE). (“FDC”), the data rights holder of British Football, to collect subsecond and skeletal tracking data across the Premier League (“PL”).

Genius Sports will continue to be FDC’s official tracking provider through its Second Spectrum technology. Already installed at every PL site, Genius Sports’ technology is powered by state-of-the-art computer vision and AI and now automatically captures split-second positional data from each player and the ball.

FDC will also work with Genius Sports to develop and leverage skeletal tracking data for the benefit of PL, fans, media partners and broadcasters. These new insights will create new opportunities for media partners and more powerful fan experiences, which could include dynamic, interactive Metaverse applications that allow fans to get directly involved in the action and control how they experience the game.

Global PL broadcast partners can access a range of data-driven augmentation solutions to help bring their programs to life with live stats and metrics, including player speeds and shot speeds. PL clubs will also be able to leverage Genius Sports’ enhanced insight feed to improve performance through rich team and player metrics integrated with machine-learned video indexing.

Adrian Ford, General Manager of Football DataCo commented, “Technology continues to advance the way data is collected, analyzed and presented. Working with Genius Sports’ Second Spectrum technology allows Football DataCo to be at the forefront of what’s possible and we look forward to developing new ways of using data for our stakeholders.”

Mark Locke, CEO of Genius Sports, added: “This partnership is an important next step in demonstrating how data and advanced technology can amplify storytelling and fan engagement. Genius has believed firmly in this vision for many years, which is now becoming a reality in partnership with Football DataCo and the Premier League. We are very excited to be working on solutions that enhance the experience of world football’s most popular league by millions of passionate fans worldwide.”

Genius Sports is also FDC’s exclusive provider of official live data for the global sports betting sector, providing the fastest and most accurate feed on all competitions organized by the PL, English Football League and Scottish Professional Football League.

About Genius Sports

Genius Sports is the official data, technology and broadcast partner powering the global ecosystem that connects sports, betting and media. Used in over 150 countries worldwide, our technology creates highly immersive products that enrich the fan experience for the entire sports industry.

We are the trusted partner of over 400 esports organizations including many of the world’s largest leagues and governing bodies such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.

Genius Sports is uniquely positioned to support our partners through cutting-edge technology, scale and global reach. Our innovative use of big data, computer vision, machine learning and augmented reality connects the entire sports ecosystem from rights holders to fans.

About Football DataCo

Football DataCo was established in 2001 by the professional football leagues of England and Scotland to protect, market and commercialize their official match-related data.

Working with the Premier League, EFL, SPFL and a number of partners, Football DataCo oversees the collection, management and distribution of the league’s official events and performance data worldwide.

Football DataCo also protects the copyright of Premier League and EFL still images and operates the online media accreditation tool for journalists and photographers to apply to attend their games.


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