Four states celebrate two-year anniversary of sports betting

Two years ago four states (Maryland, LouisianaNebraska and South Dakota) legalized sports betting through a referendum.

What does that mean sports betting How is the market in each of these states today?

It varies, with Marylanders frustrated by slow mobile adoption. The introduction of retail sports betting in Nebraska makes Marylands look fast, and South Dakota has a unique retail betting facility. In Louisiana, meanwhile, over $1 billion has been staked in retail and mobile sports betting.

Maryland is slowly starting out with cellphones

Marylanders still have about a month to wait before legal mobile sportsbooks go live. A mobile launch is imminent, but with the state lottery after 10 operators have been qualified In order to get licenses, some are wondering, “why can’t mobile sports betting start right away?”

“We’d love to do that, but that just can’t happen,” Maryland Lottery chief operating officer Jim Nielsen said at a recent meeting. “The reason lies in the Maryland Sportsbook Rules and the roles created for SWARC and this commission.”

Essentially the SWARC — the Commission for Reviewing Sports Betting Applications — was required by law to seek ways to encourage diversity within the state’s sports betting industry. A study on this topic took longer than expected and the results showed that there was not much SWARC could legally do to ensure diversity within the industry.

The need to address diversity and inclusion policies has pushed back potential mobile adoption. It remains to be seen whether the state’s sports betting industry will feature more diversity than other states.

Maryland has retail sportsbooks, the first of which began accepting bets in December 2021. Soon Marylanders will have access to mobile betting platforms.

Louisiana sees advantages in mobile communications

In Louisiana, sports betting is legal in 55 of the state’s 64 counties, and mobile betting was launched in January. Retail sports betting opened in October 2021.

Louisiana customers have access to seven mobile sportsbooks: Bar stool sports betting, BetMGM, BetRivers, Caesar’s Sportsbook, DraftKings, fan dueland WynnBET.

Punters in Louisiana have wagered almost $1.6 billion since legal sports betting was introduced in the state. Louisiana brought in nearly $22 million in tax revenue, and the state should see solid financial metrics throughout the rest of the football season. Louisiana set monthly gross sales record in September.

Nebraska launch schedule unknown

Nebraska voters legalized gambling, which includes retail sports betting, in November 2020. The new betting has not yet launched in Nebraska, and a timeline for a launch is unclear.

The Nebraska Racing and Gambling Commission approved a number of sports betting regulations Last month. It was a step forward in the launch process, but with no launch yet.

It’s worth noting that Nebraska bettors will not be able to bet on state colleges, reducing potential interest among local bettors. Nebraska lacks an NFL, MLB, NBA, or NHL team in the state, which tends to give Nebraska football the largest following in the state. The Creighton men’s basketball team also has a strong fan base.

The Little Market of South Dakota

South Dakota allows retail sports betting at casinos in Deadwood, and the first legal bets were placed in the state in September 2021. Given the state’s small population and specific retail-only requirements, sports betting is not massive in the state.

South Dakota bettors have wagered $7.3 million since betting went live and the state’s tax revenue totals approximately $70,000. Eventual expansion to mobile betting could boost those numbers, but the state’s sports betting potential is always limited by its size.


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