NEW YORK–(BUSINESS WIRE)–Fox Corporation (Nasdaq: FOXA, FOX; “FOX” or the “Company”) announced today that it has selected FreeWheel, a global technology platform for the television advertising industry, as a partner to enable OneFOX Video inventory from the company’s leading entertainment, sports, streaming and news portfolio.
Today’s announcement is part of FOX’s ongoing strategy to provide more innovative advertising tools and resources to further integrate and align with its industry-leading brands and improve an advertiser’s return on investment through effective innovative solutions.
With this agreement, FreeWheel will work with FOX to holistically manage direct-sell advertising campaigns across premium content from the company’s leading brands, including FOX News Media, FOX Sports, FOX Entertainment and Tubi, the company’s leading free ad-supported streaming service. In addition, the agreement allows both parties to open up new opportunities that meet current industry needs, including:
Unified video inventory, easy management for campaigns running across the Fox portfolio
Additional data and insight capabilities available through unifying execution across this portfolio
Work smarter to find audiences
“We continue to work with our advertising partners across Fox Create the optimal environment for brand messaging to efficiently reach the right audiences across the company’s industry-leading portfolio of brands and platforms,” said Dan Callahan, SVP Data Strategy and Sales Innovation at Fox Corporation. “Our partnership with FreeWheel continues to bring that vision to life and we look forward to working with FreeWheel to further enhance the overall advertising and viewing experience.”
“We’re thrilled to be working with Fox on an even larger scale,” said Mark McKee, General Manager of FreeWheel. “By working together, we can help solve many of the industry’s most pressing issues today, including the need to unify supply across diverse inventory pools in an increasingly fragmented market, reduce waste, optimize efficiencies and target the right audiences reach. In doing so, we help pave the way for an overall better ad and user experience across the ecosystem.”
About Fox Corporation
Fox Corporation produces and distributes compelling news, sports and entertainment content through its major domestic brands, including FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations, as well as leading AVOD service Tubi. These brands have cultural meaning for consumers and commercial meaning for retailers and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, builds deeper customer relationships, and creates more compelling product offerings. FOX has an impressive track record of success in the news, sports and entertainment industries, which informs our strategy of leveraging existing strengths and investing in new initiatives. For more information about Fox Corporation, visit www.FoxCorporation.com.
FreeWheel strengthens all segments of the new TV ecosystem. We are structured to offer the full range of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and converged marketplaces needed to ensure buyers and sellers can transact on any screen, across any data type and any sales channel to ensure the ultimate goal – results for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing and around the world, FreeWheel, a Comcast company, advocates for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com and follow us Twitter and LinkedIn.