Thu, 10/27/2022 10:00 p.m
Balloonicle celebrates FOX Sports’ presentation of the FIFA World Cup Qatar 2022 on the eve of the expected clash between the USA Men’s National Team and England on FOX on Black Friday
FOX Sports, America’s English-language home for the FIFA World Cup Qatar 2022, unveiled its Macy’s Thanksgiving Day Parade balloon element in the form of “Striker, the US Soccer Star”.
A press release read: “Merging from head to toe with the skyscrapers of New York City in the Stars and Stripes, this awe-inspiring creation celebrates the return of the United States Men’s National Team (USMNT) to the tournament, which runs from November 20- takes place in December. 18 on FOX Sports platforms. The Balloonicle debuts on FOX on the eve of the featured Black Friday matchup between the USMNT and England (2pm ET).
“Macy’s Thanksgiving Day Parade and the FIFA World Cup have each been around since the early 1900s, both steeped in beloved traditions. Measuring 25 feet long, 25 feet tall and 10 feet wide, this totally unique parade addition is both a “Balloonicle” (a Macy’s Parade hybrid vehicle and an inflatable cold air balloon) and a series of helium balloons expertly crafted lined up to perform an overhead kick – one of the most iconic maneuvers in football. The resulting creation perfectly mimics the physical abilities players possess in celebration of the FIFA World Cup. Because both holidays and sport have the power to unite people.
“With the FIFA World Cup taking place for the first time during the holiday season, Striker offers sports fans a pop culture moment to cheer on with friends and family.”
Whit Haskel, Senior Vice President, Brand Marketing, FOX Sports, shared his excitement about being a part of the famous Macy’s Thanksgiving Day Parade: “For decades, the FIFA World Cup and the Macy’s Thanksgiving Day Parade have brought smiles to countless people around the world . FOX Sports is proud to add US Soccer star Striker to celebrate this beautiful game with fans around the world this holiday season.”
“Like the anticipation of New York City’s parade morning, the energy felt around the world in a year of FIFA World Cup™ is unmatched,” said Jordan Dabby, producer of Macy’s Thanksgiving Day Parade. “We are thrilled to be working with FOX Sports on this dynamic balloon element and recreating that excitement at the 96th Macy’s Thanksgiving Day Parade.”
The collaboration is a moment of celebration for FOX Sports and is part of the larger activation of creative activations that amplify the network’s ongoing ‘Tis the FIFA World Cup’ marketing campaign. Components include star-studded TV spots starring Jon Hamm; Tom Brady; Mariah Carey; Ellie Kemper; USMNT players Christian Pulisic, Walker Zimmerman, Weston McKennie, Tyler Adams, Jesús Ferreira and Yunus Musah; and holiday-themed out-of-home posters featuring international soccer stars in key cities, life-size snow globe pop-ups of USMNT players traveling across the country.
From Sunday 20 November to Sunday 18 December, FOX Sports will be presenting all 64 matches of the FIFA World Cup Qatar 2022 live on FOX and FS1, with each match streamed live on the FOX Sports app. “Breakfast, Lunch and Winners” (start times 8am, 11am, 2pm) for the month-long frenzy of games will offer fans a new morning routine leading up to the Round of 16.
The Macy’s Thanksgiving Day Parade will be televised nationally in the US on NBC and streamed in all time zones on Peacock on Thursday, November 24 (9am-12pm).