‘Friendraiser:’ REACH Partners With Adamas Entertainment For Christmas Benefit Show

On Saturday, December 3, the two hope to bring people together in Frog Level Brewing’s venue for Jingle Jam, a benefit show for REACH that will feature seven up-and-coming local acts.

“Music is just so universal, it brings us all together,” says Schneider. “We’re so crazy divided right now. One of the things music does is bring us together. I love this city, I love living here. What better reason to put on a show than to potentially help women, children and families in need?”

Jingle Jam features 12 hours of live music and communion. Andrew Scotchie & David Earl will open the show from 12pm to 1pm, followed by Appalachian Renegades from 1pm to 2:15pm. The evening continues with performances by Arnold Hill, Jackson Grimm Band, Pink Beds, The Get Right Band and Abby Bryant & The Echos. On Friday night, Adamas is hosting a pre-party at The Scotsman in Waynesville with music by the Tricia Ann Band, with tickets available for the next day’s event.

“The opportunity to see all of these bands together in one place for such a great cause is something Haywood County has never seen before. And that was the point,” said Schneider.

Tickets to the show are $12, and guests are encouraged to come and go as they please and enjoy all that downtown Waynesville has to offer during the holiday season. All profits benefit Haywood County’s REACH. In addition to ticket sales, the organizers are looking for local businesses and community members to sponsor the event at various levels and get brand exposure and VIP tickets to the event.

“Because this is the very first year, we’re looking at this as what we call a friend-raising rather than a fundraiser,” Freeman said. “So we will be there in full force on the day of the event, putting our name out there, having our information there and letting the community know what we are doing and what services we can offer to those in crisis and those in need. ”

REACH is a local 501(c)(3) non-profit organization providing support to survivors of domestic violence, sexual assault and elder abuse. It provides a wealth of services to the community, including a 24-hour helpline connecting victims of domestic violence with access to services, emergency shelters for survivors and displaced children, court and legal assistance for survivors in the justice system, counseling for survivors of domestic violence and permanent housing assistance to help survivors transition to safe homes.

Although this is the first Jingle Jam, the partners hope the collaboration will continue for years to come with an annual benefit show.

“We are excited to partner with Adamas Entertainment and Frog Level Brewing,” said Freeman. “So let’s hope people show up and have a good time. That’s a big part of it too. Have a good time and enjoy the music.”

REACH of Haywood County derives over 50% of its funding from the local community, whether it be municipalities, the REACH Thrift Store, United Way of Haywood County, or local donors and supporters. Federal and state funds make up the smaller half of the funding.

“That’s why this advantage is so important to us,” Freeman said. “Our last fundraiser for our agency, which has always been an integral part of being able to meet the needs of those who come to us, was in 2019. We were unable to raise local funds during the pandemic.”

While fundraising opportunities may have stopped during the pandemic, the need for REACH services has only increased. The organization was forced to meet the increased demand while also dealing with staffing restrictions due to health guidelines.

“The two significant increases that we saw, number one was an increase for mental health services,” Freeman said. “We offer individual counseling for adults and that number has doubled during the pandemic and remains extremely high. Then the other was our court staff. They saw an increase in the need for protective orders over time.”

As the end of the year and the holiday season approached, Schneider had a nagging desire to give back to the community he lives in and values.

“REACH immediately came to mind,” says Schneider. “They are a direct link. If you have a problem or problem, these people are there. This way we can all help people and have a direct impact on our community for the better.”

Schneider has spent over 20 years in the music industry, first as a sound engineer in South Florida’s largest arena and then as the production manager for the Florida Philharmonic Orchestra. The names of the countless musicians and bands Schneider has brought to the stage over the years – from Madonna to Ray Charles to Pavarotti – sound like the lineup of any music geek’s dream festival; impossible in breadth and depth.

Although the idea for Adamas Entertainment, a production company bringing live music to rural western North Carolina, came about over a decade ago, the company started about three years ago, just before the world spiraled into the lull of the pandemic and shutdown immersed in the live music industry.

While those early years were difficult, the production company survived for two reasons. First and foremost it is a labor of love. After years in the music industry, Schneider began building houses for a change. But it only took so long for his passion to catch up with him again and he knew he needed to bring people back together. Second, because it’s a family matter. Schneider’s son is Adamas’ stage manager, his daughter-in-law keeps the books.

Schneider’s best friend, Adama’s co-founder, and Smoky Mountain News Arts & Entertainment Editor Garret K. Woodward is booking the acts.

“Music is the one thing we all have in common, whether it’s songs we like, bands we love, or live shows we might find ourselves in,” Woodward said. “For every person at a given show, there’s a specific reason they’re there, and at that moment the common denominator is a shared love and passion for an artist or a band. There are a million reasons why someone might like a song or find themselves at a concert, but the soothing effect of the music is the shared experience of everyone present on either side of the mic.”

“The bottom line is we have a love of music, we love the community, it’s so beautiful here and the music just brings everything together,” said Schneider. “This place exemplifies the innate nature of our love for music, community and our environment.”

And while Schneider looks forward to every single show Adamas can deliver for the community, this one holds a special place in his heart.

“It’s bigger than Adamas Entertainment,” Schneider said. “Adamas Entertainment is fun. REACH is life or death in some cases.”

Want to go?

The inaugural “Jingle Jam,” a fundraiser for REACH of Haywood, will feature a full day of live music and community at the brand new venue at Frog Level Brewing in Waynesville.

Presented by Adamas Entertainment, the event will take place at 40 Commerce Street on Saturday, December 3rd from noon to midnight. The event will feature an array of acclaimed regional acts including Abby Bryant & The Echoes (Indie/Soul), The Get Right Band (Rock/Jam), Pink Beds (Indie/Rock), The Jackson Grimm Band (Americana/Folk). , Arnold Hill (rock), Appalachian Renegades (Americana) and Andrew Scotchie & David Earl (indie/folk).

Admission to Jingle Jam is $12 per person. The Fuego Food Truck will also be there. To purchase tickets you can do so on the day of the event or go to eventbrite.com and search for “Jingle Jam Waynesville”. Sponsorships and voluntary work are also currently possible.

A “Jingle Jam” pre-party will be held with the Tricia Ann Band on Friday, December 2 from 9pm to midnight at The Scotsman in Waynesville. The pre-party is free and open to the public.


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