G-Form, the innovative sports protection brand, presents a complete brand refresh and positions the company for future growth

PROVIDENCE, RI, November 1, 2022 /PRNewswire/ — G shape, a leading technology-driven sports protection brand, today unveiled the most comprehensive brand transformation in the company’s history, revamping its strategy and platform. It includes a new vision, mission, value proposition and promise through a refresh of creative and messaging. G-Form will leverage expanded marketing initiatives to generate stronger consumer engagement, retail tools for brand partners, partnerships with athletes, ambassadors and content hubs. debut November 1st, the Go Next Level platform empowers athletes of all skill levels to perform at their best. The basic idea “There you are, then there’s G-shape you,” reinforces the promise that G-Form forges personal consumer connections by breaking down barriers, building trust and unleashing potential, empowering all athletes to go further, faster and higher.

In partnership with Avalanche Marketing, G-Form conducted research over the past year to examine the mindset of its employees, partners and regular customers, both brand loyal and new G-Form customers. This discovery phase examined perceptions of what current products are doing and overall brand perceptions.

“With our third consecutive year of record growth and sales up 25% over 2021, now is the time to make a bold statement about who we are and prepare for the future,” he said StevenDavid, Vice President of Global Marketing at G-Form. “The new brand platform not only reinforces the fact that we have the strongest line of sports protection in mountain biking, baseball and football, but also gives enthusiasts and professional athletes the best-in-class technology to push themselves to their peak performance.”

This revitalized marketing ecosystem revolves around the new brand promise: “We help serious athletes exceed their goals through product, message, culture and purpose.” The cornerstones of this brand promise are: G-Form will not launch any product that helping non-serious athletes exceed their goals; Marketing communications across all functions must be consistent to let serious athletes know that G-Form will work with them to exceed their goals; and finally, the corporate culture will be focused on athletic performance.

Partnerships between mountain bike, baseball, soccer and over 50 major league baseball players and professional sports clubs include: Perfect Game Baseball, the world’s largest elite baseball scouting service; EMBN (the Electric Mountain Bike Network); the E-MTB content hub; and PMC Unpaved, the off-road fundraiser for the Pan-Mass Challenge.

About G-Form: www.g-form.com



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