WESTFORD, U.S., Nov. 18, 2022 (GLOBE NEWSWIRE) — According to SkyQuest, the Sports Nutrition Market is expected to grow at a CAGR of 10.6% in the coming years and reach a value of US$11.6 billion by 2028. This growth can be attributed to growing interest in nutrition and exercise, as well as an increased awareness of the importance of sports nutrition among athletes and fitness enthusiasts. According to a study published in the American Journal of Clinical Nutrition, the proportion of athletes consuming sports nutrition has increased from 10% to 30% over the past decade.
A trend that is expected to have a significant impact on the sports nutrition market is the increasing recognition of plant proteins as an effective alternative to animal proteins. For example, recent studies have shown that plant-based protein sources can help individuals achieve similar results when it comes to weight loss and muscle building. As a result, we expect the plant-based protein supplements market to grow across all market segments over the next few years.
The biggest growth driver has been the global market for performance-enhancing supplements such as creatine and protein powders, which have grown by 80% over the last 5 years. Growth will also come from new categories such as probiotics and botanicals, which are expected to see strong demand from athletes looking to improve their gut health on the go or during workouts.
However, increasing regulatory scrutiny could cap the upside potential for some segments of the sports nutrition market, SkyQuest warns. For example, the nutritional supplements market will face increased scrutiny from regulators due to concerns about doping and links between sports supplements and certain types of injuries. This could result in lower sales of some sports nutrition products in all regions. Conversely, other segments such as functional foods and beverages are expected to benefit from tighter regulation as they are seen as healthy alternatives to unhealthy snacks and beverages consumed by athletes before or after a workout.
Request a sample copy of this report:
According to a SkyQuest survey, less than 60% of athletes are encouraged to eat exercise nutrition
The SkyQuest Sports Nutrition Survey examines how individuals and clubs are making progress in implementing healthy eating and physical activity into their sports programs in the global sports nutrition market. 70% of respondents say they have made progress, while 23% say they have not made any progress. When it comes to improving physical activity, the majority (86%) of respondents say their exercise program provides enough opportunities to be active.
However, only 43% of respondents believe their exercise program encourages healthy eating habits for athletes, which is an area where more needs to be done. Regarding nutritional information provided to athletes, 81% of respondents in the global sports nutrition market say they receive nutritional information about diet options during the game; However, when asked about balanced nutrition plans for athletes, just over half (55%) say their sports organization invests in this strategy.
The results showed that while most athletes understand the importance of sports nutrition supplements, almost half (45%) do not believe that a balanced diet is necessary for optimal performance. In addition, many respondents reported experiencing some form of deprivation when engaging in physical activity: 46% reported experiencing fatigue after intense physical activity; 43% had suffered from muscle pain; and 41% had lost muscle mass.
Browse the Report Executive Summary and Complete Table of Contents (ToC):
Sports Nutrition Market Manufacturers are responding to intense competition by introducing innovative products
There is no denying that the sports nutrition industry is extremely competitive. Manufacturers are constantly looking for new and innovative ways to differentiate their products from those of their competitors. In order to stay one step ahead of the competition, manufacturers have developed a variety of marketing strategies. Some of these include developing new products, expanding into new markets and improving the quality of their existing products.
The sports nutrition market is expected to grow at a CAGR of 10.6%. This upsurge is due to millennials increasingly embracing an active lifestyle and the rise of Crossfit, a physical fitness training program that emphasizes the consumption of supplements.
Experimenting with formulations and technologies
To meet growing demand, manufacturers are experimenting with new formulations and technologies, including innovative delivery systems such as oral capsules and powders. These innovations help drive revenue growth in the industry. However, challenges remain for sports nutrition manufacturers. For one, there has been pressure from major players in the global sports nutrition market such as PepsiCo Inc. (PEP) and Coca-Cola Co. to reduce yields or withdraw products due to concerns of market oversaturation. Additionally, diets that emphasize lean protein over carbohydrates may not provide all of the nutrients that athletes need, leading to increased demand for multivitamin and mineral supplements.
Another trend in the industry is the development of bars and snacks that can be consumed before or after a workout. These products provide protein and other essential nutrients without adding extra calories or fat. This type of innovation helps athletes maintain a healthy weight while maximizing their performance.
Despite these challenges, manufacturers in the global sports nutrition market continue to develop new ways to improve the quality and effectiveness of sports nutrition products. As long as companies continue to innovate, they should be able to keep up with the competition and stay at the forefront of the market.
Talk to Analyst for your custom needs:
Sports supplement to generate over 40% sales in the sports nutrition market
Although the market for nutritional supplements for athletes is valued at more than US$4.68 billion, only a fraction of this revenue comes from products designed to improve physical performance. According to SkyQuest, sports nutrition supplements generate an estimated 40% of the global sports nutrition market’s revenue. The three most popular categories of nutritional supplements for athletes are energy boosters, recovery aids, and performance enhancers.
The top 3 categories that make up the majority of sports nutrition products are athletic performance enhancement (30%), weight loss/maintenance (25%) and health & wellness (22%). The popularity of plant extracts as additives in sports supplements continues to grow as consumers become more familiar with their purported benefits, including improved cognitive function and reduced inflammation
Each category in the global sports nutrition market has a range of products designed to address specific needs. Energy boosters can help increase endurance and stamina, while recovery aids help reduce post-workout pain and inflammation. Performance enhancers can improve strength, agility, and speed.
Each product type has a different use case and target audience. Energy boosters are typically marketed to athletes looking to perform at peak levels throughout the game or event. Recovery aids are typically used by athletes who need quick relief from fatigue or injury, such as: B. Soccer players at halftime or basketball players in the final minutes of a game. Performance enhancers are often aimed at individuals looking to improve their strength or muscle mass.
Major Players in the Global Sports Nutrition Market
- Iovate Health Sciences
- Quest nutrition
- cliff bar
- The Coca Cola company
- muscle pharmaceutical
- The generous company
- post stocks
- BA Sports Nutrition
- Cardiff sports nutrition
Related reports in SkyQuest’s library:
Global Natural Sausage Casings Market
Global Apple Juice Market
Potato chips market in USA
Global snack food market
Global market for packaged cucumbers
SkyQuest Technology is a leading growth consulting firm providing market intelligence, commercialization and technology services. It has more than 450 satisfied customers worldwide.
1 Apache Way, Westford, Massachusetts 01886
United States (+1) 617-230-0741
E-mail: [email protected]
LinkedIn Facebook Twitter