Global Toy Market (2022 to 2027) – Includes Bandai Namco Entertainment, Dream International, Hasbro and Jakks Pacific, among others –

DUBLIN–(BUSINESS WIRE)–Added Global Toy Market Overview, 2022-2027 report Offer.

This report attempts to analyze the global scenarios, trends, and patterns that are shaping this $130 billion. Additionally, the market is forecast to grow by more than $165 billion and over 6% CAGR between 2022 and 2027. In order to identify the market dynamics from different angles, the publisher has divided the market into relevant segments.

The segmentation is done on the basis of age group, product range and distribution channels in the market. The age group is divided into 0-8 year old age group, 9-15 year old age group and 15+ age group. Product lines for the toy market include: action figures, crafts, building sets, dolls, games and puzzles, infant/toddler/preschool toys, youth electronics, outdoor and sports toys, plush toys, miniature vehicle replicas and exploration toys.

Across the globe, we have seen industry redesign their product lines to meet demands and changing consumer needs. Outdoor and sports toys have the highest market share globally, mainly driven by the United States, which is also the world’s largest toy market as of 2019. Product lines are also expected to change to accommodate changing consumer tastes.

There is also an increase in demand for traditional toys in some markets in MEA and Asia Pacific. Segmenting the market by age groups shows that consumers are gradually moving away from toys towards other entertainment media such as computer and video games. This is shrinking and the entire age group of children over 15 years old.

The 9-15 year old category shows intangible changes and accounts for about 50% of all toy sales worldwide. This category can also grow as more manufacturers compete for the licenses. The toys, which fall in the 9-15 age category, are perfectly positioned to support brand licensing.

There have also been significant innovations and changes in product design and texture of toys in the early age category of 0-8 years. The toys category 0-8 years consisted mainly of infant/toddler toys such as replica objects, vehicles and dolls. The 0-8 year category has been observed to show signs of maturity in the more developed markets such as the US, UK, Germany and France, while the emerging markets in the global toy market landscape are seeing a growing share of this category.

The sales and distribution channel for the toy market has been divided into online and offline channels. The outbreak of the novel corona virus has added an additional impetus to the growth of the online sales channels of the market. For regions such as North America, Europe and Latin America, where the majority of annual toy sales are generated during the winter festive season, their respective toy markets have seen an expansion in distribution channels.

However, a robust e-commerce system also played a key role in effectively transitioning consumers from offline retail stores and supermarkets to buying toys online. For emerging markets such as Latin America, Asia Pacific and MEA, toy companies are expected to monitor the evolution of online toy sales channels as these regions have seen exponential growth in internet users over the past fifty years.

Important companies in the market

Bandai Namco Entertainment Inc., Dream International Limited, Hasbro Inc., Jakks Pacific, Inc., The LEGO Group, Mattel, Brandstatter Group (Playmobil), Ravensburger, VTech, Kids II, Inc., K’Nex Industries, , Inc, Clementoni, Goliath Games, Artsana Group, Nintendo Co. Ltd.

considered in this report

  • Geography: Global

  • Historical year: 2016

  • Base year: 2021

  • Estimated year: 2022

  • Forecast year: 2027

Aspects covered in this report

  • Global Toy Market with its value and forecast as well as its segments

  • Regional toy market analysis

  • Various divers and challenges

  • Current trends and developments

  • Five power models

  • Top profiled companies

  • Strategic recommendation

Regions covered in the report

  • North America

  • Europe

  • Asia Pacific

  • Latin America

  • Middle East & Africa

Segment covered in the report

By product

  • Action Figures & Acc

  • art and sculptures

  • kits

  • dolls

  • games/puzzles

  • Infant/Toddler/Preschool

  • youth electronics

  • outdoor and sports toys

  • plush

  • vehicles

  • Exploration and other toys

By age group

  • 0-8 years

  • 9-15 years

  • 15 years and older

By distribution channel

For more information about this report, visit


Leave a Reply

Your email address will not be published. Required fields are marked *