Gopuff launches second round of accelerator program for diverse and underrepresented companies

Gopuff, the popular delivery program, announced that it will begin its second round of its Put Me On accelerator program.

The aim is to select a handful of small businesses from under-represented parts of the country and show them the tools and provide them with the resources they need to present their businesses successfully.

The second round of the program runs from Fall 2022 to Spring 2023. The initiative also includes access to monthly leadership-led workshops, networking events, business insight sessions and one-on-one building sessions.

Rafael Ilishayev and Yakir Gola, supply chain co-owners and Drexel University participants, expressed the importance of having the right tools to increase visibility and build strong bonds with their customers or clients.

“Supporting entrepreneurs and small businesses is a fundamental pillar of our work at Gopuff because Rafael and I understand the challenges of building a business from the ground up,” said Yakir Gola business wire. “The Put Me On program is a way for us to use our business model and resources to help others succeed, particularly entrepreneurs from underrepresented communities who face even greater obstacles. After the incredible success we had with the inaugural class, we are so proud to announce this new group of entrepreneurs from diverse backgrounds who are ready to take their brands to the next level.”

Companies that will partner with Gopuff to work on their business model include Barkin’ Creek, a small pet care company based in Dallas, TX; Boba Ice Cream, an Asian company; and Dosa Skincare, a black, women-led, nonprofit that offers ethical and all-natural skincare products.

“We’re on a mission to revolutionize the ice cream industry and transform all-American indulgence with Asian-inspired flavors and the cultural phenomenon that is boba,” added Charn Bak, co-founder of Boba One Ice-Cream. “Partnering with Gopuff’s ‘Put Me On’ program supports inspiration for a future where Asian Americans feel included, empowered and proud to share our unique cultures and create a more fun, diverse and inclusive world.”

Another black company involved in the program is Dosso Beauty. The business focuses on the care of black hair. Also a black-owned company is Go Oats, founded by Nahum Jeannot. Hella Cocktails, a black owned company, offers a plethora of mixology ingredients. Hrbvor, a tea company, offers a variety of organic ingredients.

Nunbelievable, a nonprofit whose mission is to sell cookies to provide meals for the homeless, is also involved in the Gopuff program. Super Frau, a fizzy whey drink upcycling company, is also included. Finally, Sweet Logic, a small business focused on making sweet treats across the country, will join the Gopuff program.


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