Growing pawprint: Duo expands their Scenthound business to Mountain Brook

Brett Basik worked as an investment banker on Wall Street and Jacob Lee worked for a well-known consulting firm. In 2021, the friends decided to go into business together.

“We had always dreamed of being entrepreneurs and had this itch and talked about it for about a year,” Basik said. “We pulled the trigger and did it last summer [in 2021].”

The duo opened their first Scenthound location off US 280 at Greystone’s Lee Branch shopping center in February 2022. The store is a wellness focused concept to keep dogs clean and healthy.

Basik graduated from Briarwood Christian School and Lee is from Nashville. They said they are excited to open their stores near where they were born.

They attended Auburn, where their wives were in the same fraternity, but their paths never crossed until they were in business school at the University of Virginia.

Lee said that while they were looking at different businesses and franchises, he recalled a colleague telling him about a store she had opened in South Carolina (Scenthound) and they were interested in the concept.

They are preparing to open their second location in Mountain Brook on November 1st and are already signing up members. Her goal is to open 10 stores over the next four years, including four in Birmingham and six in Nashville.

Scenthound focuses on the general health of dogs and their routine grooming includes skin, coat, ears, nails and teeth. After the appointment, owners receive a copy of their dog’s report for each point, which is rated on a scale of one to five.

Scenthound also offers a membership model, making it a consistent monthly event for pet parents and their dogs. The basic package includes a bath, nail care, ear cleaning and teeth brushing.

Other perks include haircuts, dog facials, depilatory treatments, and more. 24-hour Televet access is also available at an additional cost.

“With our focus on routine grooming and basic canine hygiene, there is nothing quite like Scenthound in the Mountain Brook community, and we felt we were able to fill a unique need,” Lee said. “Since we’re right off US 280, our location is super convenient to all of the uphill areas.”

Lee Branch site manager Bobby Turner will open the Mountain Brook store, which opens with around eight employees.

“We’re providing this simple button for people to be great dog parents with and not have to think much about it,” Basik said.

Scenthound is located at 354 Hollywood Blvd. and is open Monday through Saturday from 8:00 a.m. to 5:00 p.m.

Lee said he and Basik have already signed the lease for their third store, which will be located in Hoover next to Sprouts grocery store, and they plan to open in late 2022 or early 2023.


Scenthound Mountain Brook

► 354 Hollywood Blvd.

► 205-476-4144

► Scenthound.com



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