Digital adoption can play a notable role in your business growth journey. It has already helped countless companies scale significantly by unleashing the full power of their people and streamlining their business processes.
But what exactly is digital adoption? If you, as an entrepreneur, are looking for an honest answer to this question, you have come to the right place.
In this post, I will cover what digital adoption is, how important it is, and how it can help you realize the full potential of your business.
What is digital adoption?
Digital adoption is the practice of implementing and adopting new software or technology and getting to a point where it is used to its fullest extent.
For example, let’s say that you recently introduced digital signature software to help you manage important paperwork in your company faster. However, the main reason why you use this tool is to upload documents and send them manually to get the digital signatures of the data subjects and nothing more.
You haven’t set up any automation that could save you time, nor are you taking advantage of the other features that could add a number of benefits to your business. In this example, a new tool is being implemented, but digital adoption hasn’t been fully achieved because you’re not using all of its features for maximum impact.
Why is digital adoption important to your business?
According to Statista, companies worldwide used an average of 110 different SaaS applications in 2021. But without a proper SaaS product management plan, it can become a nightmare for a business owner to get the most out of their investment.
If your employees only use part of the SaaS application you have purchased, your company will not be able to achieve the goals you have set.
A study by Bain & Company found that only about 8% of companies achieve their intended business goals with their technology investments.
Why? — Because workers today use so many different digital technologies that it has become quite difficult to keep up and take the time to learn what each of your company’s technologies can do for them.
Fortunately, a digital adoption strategy can help you get the most out of any SaaS application investment and meet your business goals. With a solid digital adoption strategy, you can unlock the full potential of your business in many ways.
How can digital adoption unlock the full potential of your business?
A digital adoption journey can be quite daunting. You can encounter a lot of resistance from your employees, stakeholders, etc. – especially if you have been following certain processes in a certain way for a very long time.
But overcoming the challenges is definitely worth the effort given the impact it can have on your business growth.
Let’s look at the most impactful ways your business can benefit from digital adoption.
Reduces onboarding time
Onboarding new employees is the biggest pain point for companies as it can take weeks and still not be as effective as they expect. Additionally, most companies these days don’t even have the time to put new hires through lengthy onboarding processes.
This is where digital adoption can come to your rescue. Digital onboarding platforms are gaining traction as a cost-effective and efficient way to onboard new employees and get them up to speed FAST with your internal business processes and new technology software.
In simple words, a digital adoption platform can help gather the necessary information about the new hire as well as your business needs in one place, making the whole onboarding process faster and more efficient.
Increases employee satisfaction
Reduced employee onboarding time is undoubtedly one of the best benefits of digital adoption. But a digital adoption platform can also make the onboarding process more personal by offering an interactive tour of your business software.
These interactive tours help new employees quickly become familiar with new SaaS applications, improving their overall experience and satisfaction.
Automates routine tasks
Automating routine tasks is critical to increasing employee productivity and reducing costs for your business. Not only can it minimize human error, but automating routine tasks can save time and money and allow your employees to focus on more productive work.
Digital adoption platforms allow you to automate manual processes in your SaaS applications and make them more efficient and effective. This, in turn, can help your business grow faster and outperform your competitors in your industry.
Reduces employee training costs
In addition to automating repetitive and routine tasks, digital adoption platforms make it easier for your employees to find the information they need, learn new technology or software on their own, and manage their workload.
All of this can result in a significant reduction in the overall cost of employee training. This is because digital adoption encourages employee collaboration and provides instant guidance on any SaaS application, eliminating the need to spend money on expensive third-party training courses.
Increases return on investment (ROI)
With the right digital adoption platform, you can not only take full advantage of your SaaS applications, but also increase overall ROI.
This is possible because if your new employees learn how to use your software from day one, your company does not have to suffer from a long start-up phase while your employees learn and get used to the new software.
Suppose you have recruited new sales reps. Well, if you’ve implemented digital adoption properly, it can:
- Reduce training time for each new sales rep you onboard
- Accelerate their productivity by ensuring they quickly understand the intent of using a tool
- You can start selling your business offers etc much quicker.
Therefore, greatly improve your productivity and ROI.
Improve the customer experience
Digital adoption can also extend beyond your employees, enhancing and enhancing your customer experience. For example, your sales team used digital software to present the products and benefits, but closed the deal with paper signature contracts. Using digital signatures can complete the entire experience as it digitally began.
In some cases, there are compliance and regulations for digital signatures, such as eIDAS.
Digital adoption is undoubtedly the way forward; and only companies with a plan to fully leverage technology and future-proof their people and processes will be able to drive growth and stay competitive in the marketplace the longest.
The key takeaway here is that digital adoption has become a driving force behind the success of many businesses today. Therefore, it is crucial for modern businesses to implement new technologies and make full use of their capabilities with an appropriate digital adoption platform.