College is an excellent time to start a business. They already have a customer base and a lot of support. When you start a business there are always risks, but if you need a product, have information about your customers and understand demand, you have a promising start.
Many students at Florida A&M run their businesses in addition to their full-time studies. There are various tips and tactics for juggling school and business, but the key is to define your goals and prioritize the most important things first.
Jewel Crouch, a fourth-year criminal justice student, runs her own company, Shady Vision LLC. Crouch started her small business in April and registered with the state of Florida in August.
Shady Visions started out as a sunglass company but has already evolved into wearable fans and more products are on the way.
“It’s hard being a full-time college student and a small business owner,” Crouch said. “I have a lot of priorities to set. Through this process I have learned to stay organized and be more active on social media to increase engagement.”
Know your short and long term goals before committing to any business and always strive to achieve them. Know your limitations and try to enroll in programs that teach you how to run a successful brand.
Creating the right class schedule is also crucial when starting a business.
It is necessary to have a daily schedule. Making lists can help you stay focused and organized. Knowing that you have completed a task will give you a sense of accomplishment. The secret is to keep your business running alongside your educational work and fulfilling both commitments on time.
Damari Massey, a fourth-year medical student, runs his own company, DGE. It’s an acronym that stands for “Do Good Everyday.” Massey launched this everyday clothing brand earlier this year.
“Running a business while in high school is definitely challenging,” Massey said. “The best way to balance the two is with a monthly schedule. Knowing the target days you want to work on your company versus working at school is very important.”
To be successful in your business, you need to make and sell products that people want to buy. Networking is a great way to find out what your colleagues are interested in and willing to buy. As a student, you have unlimited access to online resources and support networks. They also have easy accessibility for other students.
Abdul Apata, a fourth-year broadcast journalism major, founded Chosen Amir Apparel on COVID in 2020 when he had a lot of free time. He sells men’s, women’s and children’s clothing. Apata also just published a selection on breast cancer awareness.
“It’s definitely challenging to be a full-time student and business owner,” Apata said. “Obviously I have set classes and I’m also in a fraternity so I need to have great time management skills to make sure I make time for everything and still have good customer service. Nothing in life is going to be easy, and if you’re not feeling challenged, you’re not doing it right.”
Getting help marketing a product can have a positive impact. It can be difficult to fulfill all obligations and duties on your own.
Access to trainers and peers for guidance and support could make the difference between a failed and a successful venture. Being a student and running a business at the same time may be difficult, but having people by your side to support you can make all the difference.
Accept that business and education can coexist and remain committed to both. School is an excellent opportunity for you to develop and grow your business while becoming a more multifaceted person.