How you answer this question is critical to your success in this market

“How’s the market?”

This is the question most clients ask themselves when dealing with today’s uncertainty in the real estate market. And who do they look to for answers and guidance? You, your real estate agent.

At the end of the day, it’s always the educated agent who wins in a challenging market. And the way you do that is by arming yourself with the most relevant and timely insights and responding to concerns with confidence and information that buyers and sellers can relate to.

The next time someone asks you, “How’s the market? They will be ready to respond with conviction and helpful guidance.

Go beyond the headlines

Every day clients are bombarded with sensational headlines that make them feel misinformed or misled as to what is actually happening in the housing market. They want to understand what the latest news means for their future.

It is important that you follow reputable real estate resources and form a relevant market opinion based on the facts. That way, you can give your clients what they’re looking for: a consistent, clear picture of what’s really happening in real estate nationally and locally.

Communicate confidently

In any market environment, customers want to be confident they are making the right decision when buying or selling one of the biggest investments of their lives. Now is your chance to build credibility and trust with customers during this challenging market shift.

By responding, “How is the market?” With clarity, confidence and certainty, you are not just another broker, you are a true market expert. Customers know they can count on you now and in the future.

Show and tell

Most people retain 80% of what they see, 20% of what they read, and only 10% of what they hear.

In today’s world of information overload, your communication needs to be effective.

You’re more likely to cut through the noise by consistently sharing powerful market-based graphics and content in your offer presentation, buyer or seller guides, social media, and email marketing. In fact, 65% of the general population are visual learners – meaning they need to see information in order to learn or understand it.

If this is the first market change you’ve experienced, it certainly won’t be the last. As they say, change is the only constant we can count on, especially in the housing market.

You can weather this market shift, and the next, and the one after that, by following trusted real estate sources like Keeping Current Matters, communicating confidently, and using visuals to support your communication. Incorporating these habits into your business will help you build a brand as a real estate market expert that clients rely on now and into the future.



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