HPE takes GreenLake to the ‘next level’ by integrating it into the overall business; EVP Keith White takes on ‘new role’

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Steven Burke

HPE Executive Vice President and GreenLake General Manager Keith White, who led the building of a vast GreenLake partner ecosystem, is ready to take on a new role after taking the business from “incubating to the heart of what we do” at HPE. says HPE CEO Antonio Neri in a blog post.

HPE Executive Vice President and GreenLake General Manager Keith White

Hewlett Packard Enterprise’s GreenLake Cloud Services commercial business will be fully integrated into the overall organization to take the business to the “next level,” HPE CEO Antonio Neri said in a blog post.

“We are now fully integrating the organization with the core business of the company,” Neri said in a blog post. “This allows us to integrate the deep expertise and capabilities of HPE GreenLake into our core teams as the HPE GreenLake platform remains at the center of HPE strategy.”

HPE Executive Vice President and GreenLake General Manager Keith White, who has led the building of a vast GreenLake partner ecosystem, will soon be promoted to a new role.

[RELATED STORY: HPE CEO Antonio Neri On GreenLake’s Lowest Cost-Per-Workload Advantage And Why It Is ‘Better Than Public Cloud’]

“We are so fortunate to have Keith leading the team through this transition while collaborating with our customers and partners,” said Neri. “We value his extensive expertise and expect to announce his new role soon.”

Neri credited White, a former Microsoft cloud computing superstar who played a key role in growing HPE GreenLake cloud services, with leading the business from the “incubation to the heart of everything we do” at HPE. He said White, who joined HPE nearly three years ago, “developed a bold, customer-centric strategy for HPE GreenLake that has transformed the way we bring our solutions to market.”

GreenLake’s commercial team will move to the appropriate divisions of Global Sales, Global Operations, HPE Pointnext Technology Services and HPE GreenLake Cloud Services Solutions, Neri said.

The HPE GreenLake integration coincides with HPE GreenLake reaching $1 billion in annual recurring revenue (ARR) for the fiscal year ended November 1 with total contract value of $7.7 billion.

HPE expects GreenLake ARR to grow at a compound annual growth rate of 35 to 45 percent from fiscal 2022 through fiscal 2025.

Paul Cohen, vice president of sales at PKA, one of HPE’s top GreenLake partners, said the decision to integrate GreenLake into HPE’s core business is a vote of confidence from partners like PKA, who have placed heavily on GreenLake.

“As I have said over the past several years, we recognized the overwhelming value of GreenLake’s positioning from the start,” he said. “As HPE invested and evolved the GreenLake platform, we were on our way there. We have grown our managed services business PKASolveIT, achieved incredible growth and continued to invest in our own GreenLake offering. We clearly made the right decision as HPE now integrates GreenLake across its core operations. We look forward to continuing our rapid growth, building our annuity business and growing our everything-as-a-service business together with HPE and GreenLake.”

PKA, which has a number of high-profile GreenLake deals including Trinchero Family Estates in Napa Valley, one of the largest family-owned wineries in the world, has a growing GreenLake pipeline, Cohen said. “We have many GreenLake success stories and look forward to another record year in 2023,” he said.

GreenLake was “appropriately a standalone company,” but now “an industry-leading capability will be ingrained in everything we do,” Neri said.

“We have fantastic momentum and have grown our as-a-service business to a market-leading position to bring our customers the modern cloud experience where they need it,” said Neri. “Today, nearly 80 percent of our top 100 HPE customers have already adopted the HPE GreenLake platform, which supports more than 120,000 users, powers more than two million connected devices, and manages more than an exabyte of data. Customers receive industry-leading operational support and managed services experiences, resulting in a 96 percent customer retention rate.”

Neri said he was “incredibly proud” of the HPE transformation efforts being taken with GreenLake. “Our evolution to a platform-based model is delivering results for our customers,” he said. “The potential for HPE GreenLake is just beginning, and I look forward to continued success as we work with our customers and partners around the world to uncover insights and drive business outcomes.”

    Learn more about Steven Burke

Steven Burke

Steve Burke has covered the technology industry and distribution channel for over 30 years. He is passionate about the role of partners in using technology to solve business problems and has spoken at conferences on channel sales topics. He can be reached at [email protected]


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