Managed Services Events
“The big trend we’ve seen this year is that customers are starting to swing the pendulum back in terms of their hybrid work strategy,” Manak Ahluwalia, CEO of Aqueduct Technologies, told CRN.
Fast-growing Aqueduct Technologies expects 2022 to be “another record year” as companies invest in creating a long-term hybrid work strategy, with Aqueduct Technologies relocating its headquarters to introduce its collaboration technologies to clients in person.
“The big trend we’ve seen this year is that clients are starting to swing the pendulum back in terms of their hybrid work strategy. I don’t think many are fully remote yet,” Manak Ahluwalia, CEO of Aqueduct Technologies, told CRN. “They’re consolidating into a kind of hybrid strategy that requires an on-premises strategy and a cloud strategy. We see that a lot of investments are picking up there. They realize they have major challenges in retaining and hiring resources. And finally, where they plan to use those resources.”
As a top Cisco partner in the Northeast, making CRN’s 2022 Managed Service Provider 500 list, the Waltham, Mass.-based networking collaboration specialist is driving revenue this year through life-cycle services and Solutions like Cisco WebEx, Microsoft Teams and Zoom.
[Related: Gartner Top 10 Tech Trends For 2023: Metaverse, AI, Cloud]
With new vendor integrations with leading collaboration providers Cisco, Zoom and Microsoft, Aqueduct offers key solutions for companies looking to establish a new hybrid work strategy.
“How do you bring business associates and how do you bring this home worker into these types of environments? And how does it work seamlessly across different platforms? We see a lot of these requests,” Ahluwalia said. “We will be in a good position to highlight many of these use cases for our customers.”
New headquarters and showcases for collaboration technologies
Founded in 2011, Aqueduct Technologies will be relocating its headquarters to Canton, Mass. in early 2023 with plans to create technology showcase areas where customers and vendors can see on-site demonstrations and the latest collaboration technologies.
Jack Kaiser, senior vice president of sales at Aqueduct Technologies, said the showrooms will help the company differentiate itself from its channel competition.
“Some partners and customers have divested real estate assets. As a result, we now have a forum to bring these parties into our office where we can showcase our collaboration technologies,” said Kaiser.
Another revenue driver this year for Aqueduct Technologies is the delivery of lifecycle services to businesses of all shapes and sizes.
“Clients want to go from cradle to grave on architecture and design, but then also on operational support and management. They sign three to five year contracts just so they know they have a handle on that part of their business,” Ahluwalia said. “It was a huge growth engine for us. … We’re going to have another record year this year.”
High hopes for
Distribution of collaboration services in 2023
As businesses begin to bring more people back into the office, video conferencing and collaboration technologies are still in constant use.
“Even people walking into the office are still using video, even if they’re communicating with someone in the hallway,” Kaiser said. “There are a lot of jumps and a lot of latency. So if they’re trying to get people back into the office, they need better technology because they want people to have a very good experience in the office, just like they do at home.”
A major problem companies will face in 2023 is hiring good networking, security, collaboration and data center engineers, Kaiser said.
“As we’ve transitioned to more as-a-service and more recurring revenue, I think that makes us more necessary and necessary now,” he said.
Regarding the vision for 2023 and beyond, the CEO of Aqueduct Technologies said his company may be exploring a possible acquisition.
“We are now looking at inorganic growth to drive some additional skill levels or market penetration. So we were pretty optimistic for the next few years,” said Ahluwalia.
“We’re going further into the upscale market and our deals are getting bigger,” he said. “The more services we offer, the more important we are to these customers from a strategic partner perspective.”