Identiv and TrueGreen deliver intelligent packaging technology to the cannabis industry

Identiv, Inc. and TrueGreen, a cannabis technology company focused on operational efficiencies through digitization of packaging, announced innovative deployment of the world’s first intelligent tamper seal using radio frequency identification (RFID) technology, delivered as a service along with TrueGreen software (SaaS) platform, digital transformation in the cannabis industry.

Identiv and TrueGreen have collaborated to develop three new multi-purpose smart tamper seals, which were launched this year. The companies spent more than a year designing, developing and testing the products to ensure the tamper evident seal works on all packaging types and styles across the industry, regardless of material or size.

Each tag contains embedded RFID technology that works with the TrueGreen SaaS platform to track inventory at the SKU level throughout the cannabis supply chain. The labels are applied to the packaging as a seal of authenticity when the products are placed in their final container.

The TrueGreen system can then be used to automate reconciliation of vault inventory with compliance systems and also automate order fulfillment and other manual processes, including data entry, as products are transported through a building and to dispensaries.

The seals also allow for test results and product information to be embedded in the label, so the information is delivered directly to consumers in stores and at home. TrueGreen’s solution can be integrated directly into an operator’s existing processes and systems; Customers do not need to change their existing technical systems or standard operating procedures, or download new software or applications.

“Inventory management in the cannabis industry can be incredibly complicated as each state has different packaging regulations, different standards for compliance, and supply chain issues are endlessly frustrating and changing every day,” said Katherine Lagow, President of TrueGreen. “I have worked in this space and know these issues only too well, so it has been a very exciting process to work with Identiv on an agnostic solution for a smart security seal that we could use in this industry.

“Our goal was to give each and every physical package a unique digital identity through a certified tamper-evident seal, guaranteeing authenticity and efficiency, and we succeeded,” added Lagow. “As a bonus, the embedded technology connects brands and consumers directly, opening up a world of post-POS opportunities for customer engagement and streamlined marketing efforts in a very marketing-challenging space.”

TrueGreen’s Smart ID platform, in conjunction with the bespoke RFID tamper seal designs, manages the digital identification of each pack of cannabis. It easily integrates with all leading seed-to-sale systems and other existing business intelligence systems, making deployment easy to implement.

In the coming days, TrueGreen will initiate its collaboration with Standard Wellness, a multi-state cannabis company with offices in Ohio, Missouri, Utah and soon-to-be Maryland. Like many MSOs in the cannabis industry, Standard Wellness is looking for ways to reduce its labor costs, streamline operational bottlenecks, and create a more data-driven and data-focused operation across state lines.

“Our partnership with TrueGreen is transforming the operational aspect of the cannabis marketplace from product packaging to post-sale engagement,” said Amir Khoshniyati, VP and GM Transponders, Identiv. “We have continuously built capacity to meet the exponential demand between the various Multi-State Operators (MSO), including Standard Wellness, both in pharmacy and wholesale. As a first step, we will ship millions of units over the next few months to support TrueGreen’s far-reaching vision to transform the cannabis industry.”


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