Innovid introduces new technology for algorithmic optimization of creatives in real time and improves performance in CTV, video and display

The latest innovations build on seamless, sophisticated optimization options to surface granular insights to maximize efficiency and effectiveness

NEW YORK, November 10, 2022 /PRNewswire/ — innovid corp (NYSE: CTV), an independent advertising platform dedicated to the delivery, personalization and measurement of converged TV across linear, connected TV (CTV) and digital, today announced new, enhanced capabilities for intelligent creative optimization and granular insights. Providing advertisers and marketers with the tools needed to improve efficiency and performance in real-time across CTV, video and display.

“Efficiency is the top priority at the moment. Marketers know their campaigns are based on a sea of ​​data, but they need automated solutions that allow them to access it and activate it at scale,” he said Dan MouradianVP Global Client Solutions at Innovid prepared to deliver a new generation of always-on intelligence to marketers.”

These new additions to Innovid’s automatic optimization technology work by intelligently adjusting the rotation of ads in real time based on various controls, methods and metrics – while providing deeper insights into the ads down to the performance of each individual element. With these new capabilities, advertisers and marketers can:

  • Confidently optimize against consistent results by using statistical significance to eliminate any fear of sample size error.
  • Implement multivariate tests to make changes at runtime based on the elements that make up your creative and discover which combinations are driving peak performance to inform future planning.
  • Adjust both short- and long-tail successes by optimizing against multiple winners who get conclusive results, rather than the first across the finish line.

“Innovid’s auto-optimization enables algorithmic decision making to constantly iterate on the KPIs that matter most to you,” he said Steve Murray, Director of Performance Marketing, MarTech & Analytics at Verizon. “Easy to activate yet highly customizable, Innovid provides the technology needed to make everyday improvements a reality.”

These advances bring a more complex approach to optimization while maintaining simple, manual activation via CTV, video and display. With a data-driven approach to validate relevant results, marketers secure immediate improvements and future insights revealed through direct consumer behavior. Comprehensive multivariate testing and reporting uncovers granular creative insights showing what elements contribute to their campaign’s goals, creating an ever-improving ecosystem where marketers can maximize both efficiency and effectiveness at the same time.

Contact us to learn more about Innovid’s latest optimization features [email protected].

About Innovid

Innovid (NYSE:CTV) drives the delivery, personalization, measurement and results of advertising across linear, connected television (CTV) and digital for the world’s biggest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative and measurement, Innovid provides clients with always-on intelligence to optimize advertising investments across channels, platforms, screens and devices. Innovid is an independent platform leading the converged TV innovation market through proprietary technology and exclusive partnerships designed to reinvent TV advertising. headquarters in NYCInnovid serves a global customer base through offices across America, Europeand Asia Pacific. To learn more, visit innovid.com or follow us LinkedIn or Twitter.

Press contact:
Chris Harihar
[email protected]

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