Is Your Communication Skill Costing Your Business?

We’ve all been there. You think about exactly what to say hours or days after it’s required.

While some people are naturally great communicators, for most of us it’s a skill that we need to develop. As an agent, your livelihood depends on your strong communication skills. It’s not time to lose a prospect over a typo or simple miscommunication. Here are seven simple ways you can communicate better.

Ask and listen more than you talk

One of the easiest ways to make someone feel important and heard is to ask them questions about themselves and their interests. But here’s the crucial part: pause and let her do most of the talking. The ability to ask great questions during a conversation takes practice, but stick with it and you’ll be richly rewarded.

Simplicity is key. Keep it short and direct

It’s known to all of us. A meeting scheduled for 2:00 p.m. was poorly managed and postponed until 5:00 p.m. When speaking to customers or colleagues, be respectful of their time and yours and keep it short and direct.

Customs make a difference

While this should be self-explanatory, sometimes it isn’t. Remember, always use your manners. It’s also important to avoid slang or terms that your audience may not be familiar with. When speaking, resist the urge to make controversial jokes about religion or politics. And speaking of manners, remember, don’t interrupt. As agents, our phones are a crucial part of our livelihood. So if you need to make a call in public, get out of the room and find a quiet place to talk so no one around you overhears your conversation.

Concentrate on the other person

The best communicators are very good at really paying attention to the person they are talking to. They put their phones away, ignore notifications, and focus on the person they’re talking to; Eye contact while listening is important to show you’re listening to what the other person is saying. Finally, by focusing fully on the other person, you can pick up important social cues that can provide insight into how the other person is thinking or feeling while also building trust.

Listen. Really listen

More than we care to admit, our minds are more focused on deciding what to say than on listening and processing when others are speaking. An easy way to break this habit is to repeat what you just heard, or if you have questions, ask for clarification.

Watch your body language

When listening, practice active listening. Active listening involves smiling or frowning when the other person is speaking, nodding or raising an eyebrow when necessary, and maintaining comfortable eye contact. Active listening shows that you are not only listening, but also processing what the speaker is saying. Also, be careful not to fidget, shake your knees, or tap your foot. You want to make sure your body language conveys that you want to be there and listen, even though you may not feel that way.

Practice creates masters

Work out! The more you practice good social skills, the more natural they become. You will eventually find that you excel at face-to-face communication.

Click here if you’re ready to improve your communication skills and get some tried-and-true templates to help you communicate more effectively with customers.


Fathom Realty currently operates in 38 states with over 9,500 agents. Agents enjoy higher net income through Fathom’s 100% commission transaction fee compensation model, allowing them to invest more money in growing their business. Fathom agents receive stock awards based on their contribution to revenue and company growth. To learn more about Fathom, visit fathomcareers.com.



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