Kevin Emmons describes sports social media during ‘Pizza With The Pros’

South Jersey Sports Zone founder Kevin Emmons shared his journey to building a successful social media brand during Pizza With the Pros on Monday, November 7th.

Developed by Emmons, the South Jersey Sports Zone provides high school sports coverage for schools in southern New Jersey. South Jersey Sports Zone has built an audience of over 5,300 followers on Twitter and over 1,000 followers on Instagram.

Emmons, 25, got his start with the South Jersey Sports Zone in 2017 while attending Rowan College in Burlington County. Sport, he said, has always been something he wanted to pursue as a career.

“I thought high school athletics would be a great place to start,” Emmons said. “I’ve always had a passion for sports, especially at the high school level.”

The South Jersey Sports Zone primarily features varsity soccer, as well as boys’ and girls’ basketball on Twitter and Instagram. Player interviews, player information, match highlights, stats and recruitment activity can all be easily found on these sites. It has become a quick and easy way to check news that would otherwise go unreported.

Managing the South Jersey Sports Zone isn’t Emmon’s full-time job. He works for the Pemberton Township School District, runs the website, social media and publishes newsletters. The job was offered to him as a recent college graduate and it was too good an opportunity to pass it on.

Before working for the school district, Emmons grew up as a writer at the Burlington County Times, covering high school sports. Balancing his personal endeavors with full-time work has been a challenge.

“I’m working full-time now. A lot of the games I go to now I walk straight from work… I know it’s hard to juggle school and life at home and stuff like that. I found a way to make the content consistent,” said Emmons.

The South Jersey Sports Zone has become a valuable information channel for those participating in collegiate and high school athletic programs. The Twitter account’s followers include recruiting directors at the University of Notre Dame, coaches at Cabrini University, the University of New England, the University of Pittsburgh, and countless aspiring college athletes.

For Emmons, this is one of the most rewarding aspects of the job.

“Looking back to where I was then to where I am now, I never thought it would have grown so quickly, so I’m definitely proud of it. In any case, I’m glad that we’re still expanding it. I’m shocked at times by how much it’s grown,” Emmons said.

Emmons has only been out of college for two years, and he’s the youngest guest “Pizza With the Pros” has ever featured. As someone who has experienced success from a young age, he offered relevant and personable advice to students.

“Never say ‘no’ to an opportunity. That sticks in my mind, I remember that every day,” Emmons said. “Even if you’re not sure what you can accomplish, if you’re going to be able to do what’s being asked of you, just do it and you’ll learn. It sounds pretty cliche, it sounds easy, but it all works by itself.”

Next week, Scott Franzke, the Philadelphia Phillies’ play-by-play radio voice, will join “Pizza With the Pros,” fresh from the Phillies’ World Series performance.

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