Last week’s biggest retail tech games at a glance – Retail Technology Innovation Hub

Starship Technologies

Starship Technologies has launched its robotic delivery service at Ball State University in Muncie, Indiana.

A fleet of 24 robots will provide deliveries from campus vendors.

Starship is also launching a giveaway for students who take a selfie with the official “I Voted” sticker.

They can upload their photos to Starship’s Instagram account and tag their school. One winner at each school will be selected at random to select a t-shirt, hat or tote bag from a newly launched line of Starship branded merchandise.


Coach has unveiled its first virtual shopping destination with a focus on the holiday season.

Inspired by a vintage Coach shop, the immersive experience allows guests to move through themed rooms, shop the holiday collection and play a game with Rexy, the house mascot, to unlock special prizes.

In addition, visitors have the opportunity to shop together with friends and influencers via live stream videos.

The virtual shop, operated by Obsess, will feature Coach styles such as Tabby and Rogue, as well as a dedicated party bags section and new gift items, as well as a special collection featuring Rexy.


New Zealand supermarket chain Countdown has launched an augmented reality campaign, Countdown Bricks Farm.

In partnership with Zappar, the retailer has unveiled a collection campaign that encourages Kiwi children to learn more about where their food comes from, while increasing customer loyalty beyond the checkout and into their homes.

NASCAR and Amazon

NASCAR opened its first concession with Amazon’s Just Walk Out technology and Amazon One offering during NASCAR Championship Weekend (November 4-6).

Fans at Phoenix Raceway can purchase snacks and drinks without having to queue at a register. This is the first time Amazon’s Just Walk Out technology and Amazon One will be used on a professional circuit.

Ocado Solutions and Lotte Shopping

Ocado Solutions and Lotte Shopping have announced a partnership to develop Lotte Shopping’s online business in South Korea using the Ocado Smart Platform (OSP).

The two will build a market-wide network of Customer Fulfillment Centers (CFCs) backed by the OSP’s end-to-end capabilities. Ocado’s in-store fulfillment (ISF) solution will also be rolled out in Lotte’s stores.


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