Local small business, Designers Collab., opens two new stores in Williamsburg

Designer Collaboration. is a small business based in Williamsburg that sells furniture, home decor, art, fashion and other lifestyle goods.

Co-founder Jessica Keller is COO and has a creative background with years of experience in luxury interior design. Her husband, Noel John, is the CEO and has a marketing and sales background. John has developed and opened five boutique retail stores in the NYC area.

The exterior of Designers Collab. at 96 North 5th Street in Williamsburg. Photo: Cici Wei

Keller and John recently closed their Kent Avenue storefront and opened two new stores. The first store is located at 96 North 5th Street and opened in mid-July. This designer collaboration. The store offers a curated selection of small homewares like candles and ceramics, as well as original locally made pieces like furniture and artwork.

Designer Collaboration. at 96 North 5th Street in Williamsburg. Photo: Cici Wei

Keller and John oversaw a full renovation of the premises for six months from January to July 2022. They also partnered with local brand Muz Muz to convert part of the store into a coffee shop. “We will host many events here,” explains Keller.

Artwork sold at Designers Collab. at 96 North 5th St. in Williamsburg. Photo: Cici Wei

The second new store from Designers Collab. is located at 119 North 1st Street and is currently in a pre-opening phase. It’s “most similar to our original location,” according to Keller, albeit with an added fashion department.

Fashion at Designers Collab. at 119 North 1st Street. Photo: Cici Wei

The North 1st Street store has three levels, 25-foot ceilings, and is filled with “many new artists and curated pieces,” according to Keller. “We’re so excited to finally bring this to the public,” Keller said.

Keller also stated that during this designer’s collab. The site is open to the public, the team is still making many changes, and this site will have a grand opening when these are complete.

Glassware is sold at Designers Collab.’s at 119 North 1st Street. Photo: Cici Wei

The North 5th Street location, which is just two blocks from the original Designers Collab. Store, had a grand opening in July. Keller tells Green hands that the shop is well received and gets a lot of walk-in customers.

“We are so grateful for the opportunity to continue business in the North Williamsburg area with our beloved customers,” said Keller.


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