Published on October 21, 2022
Tikkun olam means “to fix the world” in Hebrew and means social action and the pursuit of social justice. It is also linked to the idea of human responsibility to fix what is wrong with the world. In the case of Marc Enger, a local marketing director, one of those “mistakes” is the economic inequality found in underserved neighborhoods.
“For me, Tikkun olam is the heart of Judaism. While Tikkun Olam is often cited as our responsibility, I see it as our opportunity,” said Enger, 55, of the Temple Israel Congregation.
The opportunity Enger found was to work with Habitat for Neighborhood Business (HNB), which works with St. Louis University and volunteer business experts to restore economic vitality to underserved neighborhoods. This is done through mentoring, networking and education for existing and emerging minority entrepreneurs.
After 25 years working at some of the nation’s leading advertising agencies and developing marketing strategies for Fortune 500 companies such as AT&T, UPS and The Hartford, Enger realized there was a gap in the marketing services industry in delivering marketing strategies to small and medium sized businesses . large companies.
In 2016 he founded Propel Marketing Services where he is the fractional chief marketing officer. Propel offers services to businesses that don’t have the budget to justify a full-time executive-level marketer on their executive team.
“As Fractional’s Chief Marketing Officer, I split my time between a number of companies so they receive sound strategic marketing from an experienced marketer, while being able to “right-size” my engagements with them based on the amount of time I have “. you have to help them achieve their growth and marketing goals,” Enger said.
find each other
In 2019, HNB CEO Doug Brown, a friend and mentor of Enger, suggested the organization reach out to him. It did.
“I’ve volunteered with Habitat for Neighborhood Business for three years. I first started out as a mentor to one of the entrepreneurs in the program,” said Enger.
“Marc helped mentor a young entrepreneur and volunteered to be our director of marketing and helped us apply for a grant from the Pettus Foundation,” said Linda M. Jones, executive director of HBN.
With the stipend from Pettus, Enger created a marketing plan for HBN to spread the word about the program, recruit new mentors, and attract young, aspiring entrepreneurs.
“Our marketing efforts included digital marketing, social media, video production and garnering coverage of the organization’s efforts, its partnership with St. Louis University and testimonial videos of the entrepreneurs’ success stories,” Enger said. “I’m quite proud that almost every local media outlet – television, radio and newspapers – covered us.”
Enger awarded by HBN
In honor of his three years of volunteer service, HBN honored Enger at a recent event at St. Louis University’s Chaifetz School of Business.
“Marc is a very generous person and we appreciate what he has done not only for HBN but also for his personal work mentoring young entrepreneurs and guiding our paid staff in our marketing efforts. He’s really improved,” Jones said.
“I’m so proud to mentor their brave entrepreneurs and help raise the profile of the organization that does their marketing pro bono,” Enger said after receiving the recognition. “It is a privilege to contribute to the organization’s mission to support the success of minority entrepreneurs in the city of St. Louis.
“Everyone could use a little help at some point. Sometimes more than a little. Many of the HNB entrepreneurs hail from underserved communities in the city, and their success depends not only on their personal careers or financial success, but can help revitalize the neighborhoods where they work and live.”
To learn more about Habitat for Neighborhood Business, visit them online.