Monster Energy Named the Official Energy Drink Partner of the New York Rangers and Madison Square Garden

Monster Energy will host activations and be integrated During Rangers games at Madison Square Garden

NEW YORK, Oct. 27, 2022–(BUSINESS WIRE)–Madison Square Garden Sports Corp. (NYSE: MSGS) (MSG Sports) and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (MSG Entertainment) today announced a marketing partnership with Monster Energy, the leading marketer of energy drinks and alternative beverages, official energy drinks partner of the New York Rangers and Madison Square Garden.

As part of the partnership, a grab-and-go concession stand called “Monster Energy Bodega” will be featured at the MSG at all events at The Garden. This location will not only offer Monster Energy products but will also help local independent businesses, with Monster Energy, MSG Sports and MSG Entertainment serving local bodegas throughout the tri-state that are still recovering from the COVID-19 pandemic. sponsor.

“We’re constantly thinking of new, innovative ways to offer our fans the best food and beverage options, and are excited to offer Monster Energy beverages at The Garden,” said Ron Skotarczak, Executive Vice President, Chief Sales & Marketing Officer, Madison Square Garden Entertainment Corp. “We look forward to unleashing the power of this partnership and working with Monster Energy to support local bodegas across the three states.”

“We are thrilled to finally announce the partnership between Monster Energy, Madison Square Garden and the New York Rangers,” said Dan McHugh, CMO of Monster Energy. “We’ve been working on it for quite a while, so finally seeing it is a huge victory for both of us. Madison Square Garden is known around the world as ‘the most famous arena on earth’ – so for Monster, their official energy drink partner, it doesn’t get any better than this.”

The integrated marketing partnership provides Monster Energy with a premium brand presence in the arena, including a dashboard during Rangers games and LED strip signage during all events at The Garden. Guests attending select events at Madison Square Garden will also have the opportunity to sample their favorite or new Monster Energy products. Additionally, Monster Energy will work with Rangers to bring fans a variety of immersive, once-in-a-lifetime experiences that can only happen in the world’s most iconic arena.

About Madison Square Garden Sports Corp.

Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company with a collection of assets including: the New York Knicks (NBA) and New York Rangers (NHL); two developmental league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a North American esports organization, and Knicks Gaming, an NBA 2K League franchise. MSG Sports also operates two performance centers for professional sports teams – the MSG Training Center in Greenburgh, NY and the CLG Performance Center in Los Angeles, CA. Visit www.msgsports.com for more information.

About Madison Square Garden Entertainment Corp.

Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leading provider of live entertainment. The Company presents or hosts a wide range of events at its diverse venues: New York’s Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; and the Chicago Theater. MSG Entertainment is also building a new state-of-the-art venue in Las Vegas, MSG Sphere at The Venetian. The company also presents the original production – Christmas Spectacular Starring the Radio City Rockettes – and produces the Boston Calling Music Festival through Boston Calling Events. The company’s two regional sports and entertainment networks, MSG Network and MSG Sportsnet, offer a wide range of live sports content and other programming. Also under the MSG Entertainment umbrella is Tao Group Hospitality, with entertainment dining and nightlife brands including: Tao, Marquee, Lavo, Beauty & Essex, Cathedrale, Hakkasan and Omnia. For more information, see www.msgentertainment.com.

About Monster Energy

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Monster Energy refuses to recognize the traditional and supports the scene and the sport. Whether it’s motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and being at the heart of what its sports, athletes and musicians do represent. More than a drink, it’s the way of life of athletes, sportspeople, bands, believers and fans. Learn more about Monster Energy, including all of its beverages, at www.monsterenergy.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20221027005082/en/

contacts

Madison Square Garden Sports:
Ryan Watson
[email protected]

Monster Energy Contact:
Ross McDonald
[email protected]

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