Mr. Manmohan Shetty comes on board to create quality content and increase the entertainment quotient in Bollywood-Entertainment News, Firstpost

To increase the entertainment quotient in Bollywood, Big Bang Media Ventures and New Horizons Alliance (NHA) have joined forces in a truly transformative venture. One prominent figure to keep an eye on is Mr. Manmohan Shetty, who will be back after a long time to lead this new fusion. This will keep the BBMVPL name and will seek to become a dominant multi-hyphenated entertainment and learning ecosystem.

Mr. Manmohan Shetty is a distinguished figure in the entertainment world who founded and built Adlabs Films Ltd, one of India’s largest media and entertainment companies. While he will join this merger as Chairman, it would be exciting if he would apply his expertise and knowledge to set new standards in the entertainment industry.

In addition, Big Bang Media Ventures Pvt Ltd is the co-promoter of Phantom Films & Mythoverse Studios, one of India’s leading and most admired content houses, and the founding investor of creator-led companies such as Collective Artists Network, BGBNG Music, Big Bang Social . BBMVPL has been the curator of choice for media technology platforms such as Netflix, Instagram, YouTube, Spotify, Disney+ to name a few through its various lines of business.

On the film front, BBMVPL’s first mega-Mythoverse series, Mahabharata, was recently announced by Disney at the prestigious D23 Expo alongside the under-production Ramayan, India’s biggest feature film to date.

New Horizons Alliance Pvt Ltd is one of the country’s leading sports (AISTS INDIA) and eSports (NASEF India) education companies. NHA is also developing an esports business across Asia and the Middle East with the International Esports Federation (IESF). With this merger, BBMVPL will play an important role connecting generations and regions across their leisure and skills needs.

Madhu Mantena will continue to lead BBMVPL as Founder and Chief Creative Officer and Ravneet Gill will take the reins of BBMVPL as Managing Director and Chief Executive Officer. Madhu is a renowned Bollywood producer who has produced popular films like Ghajini, Udta Punjab, Super 30 and many more. He is one of India’s most progressive and most admired film producers and a pioneer in media entrepreneurship. Ravneet, a respected banker, ran two of India’s largest banks during his distinguished banking career and built NHA to drive the future of sports and esports businesses in India.

Commenting on the merger, Madhu said: “It is a privilege for me and BBMVPL that my mentor, Mr Manmohan Shetty, who needs no introduction to the media world, will lead the board as Non-Executive Chairman. This merger allows BBMVPL to transform from an entertainment production company into a full-fledged content company focused equally on entertainment, education and esports over the next few years. I am very excited and look forward to helping, under Ravneet’s leadership, steer BBMVPL towards the high goals he has set for the company.”

Ravneet noted, “As education becomes more audiovisual and esports more important to the creator economy, content curation becomes a game changer. Madhu is not only a creative genius but also a visionary and I believe this merger will refocus the space in which we operate and strengthen our companies’ market leadership.”

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