Musk bought Twitter, Dorsey launched a new social media company in beta

  • Jack Dorsey’s decentralized social media platform Bluesky Social is now accepting beta users.
  • The news coincides with Musk’s acquisition of Twitter, which Dorsey founded and ran for several years.
  • Dorsey left Twitter in 2021, naming Parag Agrawal as his successor, who Musk quickly fired.

Just as Elon Musk was finalizing his purchase of Twitter, Jack Dorsey, the company’s founder and former CEO, announced a beta release for a new social media company.

Dorsey’s blockchain-based Bluesky Social announced last Tuesday that it is launching soon and is currently recruiting users for beta testing. The initial messages attracted 30,000 signups within two days, company officials said said. Users can still sign up to join the app and become a beta user before the platform is publicly available.

Bluesky’s website said It aims to “support a new foundation for social networking that gives developers platform independence, developers freedom to build, and users choice in their experience.” According to Gizmodo, one of Bluesky’s key selling points is that its technology — which it calls “AT Protocol” — gives users control over their algorithms.

Dorsey had said in 2019 that Twitter funded work to develop “an open and decentralized social media standard.”

In private text messages between Dorsey and Musk, which became public in the wake of the months-long legal saga between Musk and Twitter, Dorsey said, “A new platform is needed. It can’t be a company. That’s why I left.” He went on to say that Twitter should have an “open-source protocol” similar to encrypted messaging app Signal, adding that Twitter “can’t have an advertising model.”

Dorsey co-founded Twitter in 2006 and served as CEO for several years, most recently from 2015 to November 2021 when he stepped down. He was replaced by Parag Agrawal, who was then the company’s chief technology officer. Shortly after taking over Twitter this week, Musk fired Agrawal as well as Ned Segal, the chief financial officer; Vijaya Gadde, the head of law; and Sean Edgett, the general counsel.

Musk reportedly fired her “for good cause” to avoid paying severance and unvested stock awards, a person familiar with the matter told The Information.



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