BALTIMORE – Football fans are investing in the game more than ever, and it’s an investment beyond emotions, it’s money.
Sports betting is now a mainstream multi-billion dollar business. The ads are everywhere and the lure to gamble is powerful.
Enter a Baltimore company whose goal is to help sports bettors win at betting. That company – Alloy Sports – includes a proven winner in Major League Baseball: Orioles Hall of Famer Mike Bordick.
Bordick played 15 seasons in Big League Baseball and throughout his career relied on stats and data to improve his chances of success – he played for two World Series teams.
Bordick’s new team is Alloy Sports – he is working with Baltimore statistics researcher Brad Kronthal on a newly launched online bettor tool that uses millions of data points and historical results to help players adjust their betting strategies. Help them calculate the best bets to maximize success.
Bordick isn’t a gambler himself, but he believes in the power of information – now applicable to sports betting through this local company.
“I was honored to be part of this process,” said Bordick. “Here you are newcomers to the field but an incredible application in gaming, a research based product that I think will help so many players improve their bets and give themselves more options, more control over their bets have their own destiny, if you will.”
“It’s so much fun and it’s really been a pleasure and an honor to work with Mike Bordick,” said Kronthal. “He really drives us every day. He’s in baseball, but he’s also so analytical. So it’s so much fun just being in esports, having my background in a production role, now in analytics and data role, it’s really evolving and so much fun.”
The real fun is a winning bet and the purpose of the Alloy app is to create better odds on a potentially winning strategy
“All of a sudden your win ratio comes up and it’s 62, well, um, I’d like to do a little better,” said Bordick. “You can customize your algorithms, you can play with it – like I said, make it playful – which is kind of cool, and I think bettors will appreciate that and certainly give themselves a better chance of winning some money.”
Kronthal hopes bettors will see the potential of the app to support their betting.
“It’s really just statistics and numbers,” he said. “We build the tool that gets you up and running in 30 seconds or less and build a winning formula that succeeds over 60% of the time. Things that in the past would have taken hours, weeks, months or maybe even years especially if you wanted to do it alone. We’ve put that into an easy-to-use mobile app that lets you get it done every day, multiple times a day, and in under a minute.”
Alloy’s focus is soccer for now, but will soon expand to include basketball data for NBA betting.