Packers slide could lower ticket prices as fans find other entertainment

GREEN BAY – After Sunday’s loss to Washington, Green Bay fans can’t be blamed for starting to reconsider plans to attend Packers games in person.

The Packers, who are 3-4, lost their third straight game on Sunday, the first time it has happened under fourth-year coach Matt LaFleur. And the team didn’t look good doing it.

The Packers’ on-field struggles aren’t yet having a noticeable impact on ticket prices in the secondary market, but downward pressure could be building.

“Demand has slowed down from the pace we saw up until a couple of weeks ago,” said Event USA’s Dennis Garrity in Ashwaubenon. “We have to face the inexorable laws of supply and demand. If the product gets worse, the demand goes down.”

Green Bay Packers running back Aaron Jones (33) carries the ball while Buffalo Bills defensive back Jordan Poyer (21) and defensive tackle star Lotulelei (98) defend in the second quarter of a game September 30, 2018 at Lambeau Field.

Green Bay Packers running back Aaron Jones (33) carries the ball while Buffalo Bills defensive back Jordan Poyer (21) and defensive tackle star Lotulelei (98) defend in the second quarter of a game September 30, 2018 at Lambeau Field.

The average of lowest prices at 10 aftermarket locations for the Sunday Night Football game in Buffalo was $300 on Monday, compared to $335 last week and $407 on Oct. 3, before the Packers’ weaknesses so became obvious. But prices usually drop as game day approaches, and the drops haven’t been exceptional – until now.

If the Packers don’t improve, the most eager fans will go to games, Garrity said, but fringe fans will decide they have better things to spend their money on.

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“Rather frankly, not only are the Packers losing, but the last 10 football quarters have been pretty boring for the most part. People want to be entertained,” Garrity said.

Even the Nov. 6 game against the Detroit Lions, who have lost their last two games, cannot be expected to win given the Packers’ dysfunction. However, ticket prices have not fallen as much as expected. The average entry price on Monday was $121, down $4 from a week ago and down $19 from October 3.

After the 1-5 Lions, the Packers have games against the Dallas Cowboys, Tennessee Titans and Philadelphia Eagles who have a combined 15-4 record.

Dallas and former Packers head coach Mike McCarthy arrive at Lambeau Field on Nov. 13. Dallas is 5-2, resulting in four of those wins by backup quarterback Cooper Rush. Starter Dak Prescott returned to the lineup Sunday, which resulted in the Cowboys gunning the Lions 24-6.

The average lowest price for the game on November 13 is $353, down $8 from last week. That’s more than double the price of the most expensive bucket seats at Lambeau Field. The persistently high price tag is due to the return of McCarthy, who was fired before the end of the 2018 season after winning a Super Bowl and more games than any other coach except Curly Lambeau, and a long-standing rivalry with the Cowboys from the 1960s.

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Four days later, the Packers host the Tennessee Titans, who lead their division 4-2. It’s a Thursday night soccer game and a gold pack game, which explains why the average lowest price is $134, close to the actual lowest face value of $123. The Titans defeated Washington this season and were beaten by the Bills 41-7, which is unlikely to offer any consolation to Packers fans. Tennessee defeated Indianapolis on Sunday.

After Tennessee comes perhaps the least enticing game on the Packers schedule, even considering the game in Detroit. The Packers travel to Philadelphia on November 27th. The bad aspects of this game just add up: It’s three days after Thanksgiving, the last day of deer hunting season, in the NFL’s least hospitable stadium, on a Sunday night, and the 6-0 Eagles are the only undefeated team in the NFL.

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The average lowest price is $201, up from $151 in August before anyone realized Philadelphia would be in the running for a Super Bowl trip. The Eagles were bye last week but before that they defeated the Cowboys 26-17 at Lincoln Financial Field.

Garrity said there was still time for the Packers to put the ship in order before fans throw in the towel.

“We need something very positive. Maybe a Buffalo Bills on the Road fuss? he said.

Ticket prices for the Green Bay Packers

The following are the ticket prices for the secondary market as of Monday.

For our look at Packers ticket prices, we averaged the lowest ticket prices across 10 aftermarket websites: Event USA, Gametime, Green Bay Ticket Service, SeatGeek, StubHub, TicketIQ, Ticketmaster, TickPick, Ticket King, and Vivid Seats.

Note that ticket marketplaces may add fees on top of the listed prices, so actual costs may be higher.

Several websites only offer general admission tickets to Packers home games. The packers have marked these tickets as “not available for resale” so buyers proceed at their own risk. If the ticket is not scanned as valid, fans will not be allowed entry to the stadium and may contact the ticket seller for a refund.

October 30, 7:20 p.m., Buffalo Bills, Highmark Stadium, NBC

November 6, noon, Detroit Lions, Ford Field, Fox

Nov. 13, 3:25 p.m. Dallas Cowboys, Lambeau Field, FOX

  • Face price range: $123-$156

  • Average cheapest seats: $353

  • Cheapest Seats Range: $261-$437

Nov. 17, 7:15 p.m., Tennessee Titans, Lambeau Field, Amazon

  • Face price range: $123-$156

  • Average cheapest seats: $134

  • Range of cheapest seats: $104 to $160

November 27, 7:20 p.m., Philadelphia Eagles, Lincoln Financial Field, NBC

Contact Richard Ryman at [email protected] Follow him on Twitter at @RichRymanPG, on Instagram at @rrymanPG or on Facebook at www.facebook.com/RichardRymanPG/.

This article originally appeared in the Green Bay Press-Gazette: Packers’ slide could drive ticket prices down if fans go elsewhere



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