PICKAWAY COUNTY, Ohio — Brandon Schlichter, a Circleville-born entrepreneur, said he didn’t grow up wealthy and that his family was evicted from their home when he was six and again when he was 18.
“I want to be successful on social media, I need to treat YouTube like a business. I have to treat social media like a business,” Schlichter said.
At 21, he became a real estate agent to earn more money for his own life, a move he describes as life-changing.
“I met a truck driver who was a multi-millionaire and asked him, ‘How did you do that?’ He invested in real estate and companies,” said Schlichter. “I realized I needed to be on the investment side of real estate, rather than just being a salesperson.”
Over the next decade, Schlichter began buying properties in southern Ohio and converting the buildings into rental properties, including the Chillicothe-based Trippie’s Laundromat.
Around 2017, he started posting videos on TikTok, YouTube, Facebook, and Instagram simply showing how to run a business, collecting coins and cash from washing machines and other vending machines at his properties.
“What I do on social media is tear down these types of businesses and say, hey, you know, a vending machine can make a thousand dollars a month and they’re not that expensive to buy,” Schlichter said.
Over the next two years, he became an unexpected, viral social media sensation… and to this day, the numbers are staggering.
“Between all my social media platforms, YouTube, Facebook, Instagram, all that stuff, I think I have a billion or two billion video views at one point. I have over five million subscribers,” Schlichter said.
The 37-year-old college-less husband and father of five has gone from rags-to-riches to a millionaire with amassed a $10 million fortune and well over 100 rental properties.
Schlichter currently coaches dozens of clients and provides financial advice to eager entrepreneurs across the country.
Schlichter said he hasn’t let the wealth go to his head, still lives in his hometown and has this advice for those who come from a similar background.
“If I can do it, since I never went to college and have no formal training in any of that stuff, I think it’s something that people can achieve, if it’s something they really want to do,” said Arbiter. “And as a business owner, whether it’s a sissy or a bar owner, you have to be careful and cautious about how you handle your money and how you present yourself to people.