PR News | What technology can do is up to us

(L to R): Cortney Stapleton, Janine Savarese and Bob PearsonThis article was co-authored by (left to right): Cortney Stapleton, Janine Savarese and Bob Pearson.

Technology brings our dreams to life. It allows us to remove barriers in our brain and imagine how a solution might come about. It leads us to think of a world without the need for passwords.

We wonder why all of our health information can’t be available to us today in a personalized cloud.

It inspires us to think about how technology can democratize who can access it and build a successful business, often with far less money than needed in the past. It helps us to learn from friends all over the world.

Technology inspires, and that’s why we’re focused on building a technology practice that empowers entrepreneurs to achieve their dreams through the use of technology.

We are aware that transformative changes in society require us to keep up with their progress. In our world, that means we’re constantly learning how technologies like blockchain work, or taking the time to understand how an entire field like artificial intelligence can be used in myriad ways.

This article appeared in O’Dwyer’s Nov. ’22 Technology PR Magazine
(view PDF version)

We also recognize that any technology in the wrong hands can cause problems, leading to an increase in cybercrime, ransomware, counterfeiting, and myriad new types of theft, misinformation, and chaos.

Our team is responsible for providing an offer that promotes new technologies and protects us from their use by bad actors.

We live in a fascinating time. A time when an app we’ve never heard of became the fastest growing app in history and is now the most visited website in the world. We know it as TikTok.

A time when Goldman Sachs now has 12,000 engineers, or one in four employees.

The list of amazing technology-related advances and investments seems endless, but that’s not really what we’re most excited about.

Our team loves speaking to entrepreneurs who share their vision for the future and ask us to be part of the solution to ensure their audience knows and understands what’s possible.

We know that money drives technological advances, which is why we focus on partnering with companies on their journey from an idea, through numerous rounds of financing, to an IPO and beyond.

We’ve been in technology for decades, and we know that technological advances don’t automatically mean someone cares. Each advance requires a narrative that does it justice by explaining how the technology works and why it’s valuable.

Technology unlocks us and we unlock them.

Equally fascinating about the technology is how the way we work evolves in incremental steps that may sound banal at first, but are quite revolutionary.

Understanding the history of technological development affects the present. Dale Laszig, who writes the “Street Smarts” column for Green Sheet, put it best when she recently reflected that “the passwordless journey in payments requires the same guiding principles that shaped early hardware designs.”

Understanding the economic cycles that affect technological advances is also crucial, especially in the context of valuation. Gregory Bedrosian, Managing Partner and CEO of Drake Star Partners, said: “Before the downturn, people asked me to profile technology companies that were changing the world. Today they are asking to be featured on companies that are EBIDTA positive.”

A change in the way we value companies deserves a change in the way we tell their story.

Our media models are designed to reach the right people among the 5.5 billion people online today. Our mission is to make it easy to reach our core audience in a world where we have seven billion Google searches a day and watch videos 6.5 billion times a day. The world may be growing ever more complex, which is why our analytics-driven media models need to be ever clearer and more scalable.

And among these billions of people, we never forget that we have an obligation to use technology responsibly and to tackle societal problems in new ways, where possible.

Our team has expertise in tackling misinformation and disinformation so we can reduce or even avoid its impact. We believe that building a good reputation in today’s society requires the same ability to defend it through the latest technologies, including deep and dark web expertise.

We live in a world grappling with problems ranging from climate change to malnutrition. That’s why we put great effort into building a purpose-driven offering that can help business leaders envision how their technology can increase revenue for shareholders and opportunity for our world’s citizens.

Technology will always transform society as we know it.

What matters is how we use it to make a difference.

That’s why we wake up every morning and imagine how our customers will help make our world a better place. Our means of helping them includes media relations, brand positioning and all the things you would expect in communications, public affairs and marketing.

As our day ends, we wonder if supporting some of the world’s brightest tech entrepreneurs is making a difference.

It’s a question that will never end and never gets old.


Cortney Stapleton is a Managing Partner at The Bliss Group. Janine Savarese is CEO of NextTech Communications. Bob Pearson is CEO of the Bliss Group.


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