A PropTech chief technical officer says the more technology agents use, the more leads they will attract.
Damon Bullimore of nurtur.group says, “There was a time when having a website and online presence was considered progressive, today it’s the bare minimum for businesses. It’s not enough to have a website and hope that it will catch the attention of potential customers. A company’s online presence needs to be more, it needs to work for the business to generate leads that can be converted into revenue.”
Buillimore claims that 30 percent of clients choose an agent that ranks in the top three positions in Google searches. The number one position generates a click-through rate of up to 28 percent, the second position around 15 percent, while falling back to the 10th position only generates around seven percent traffic.
“About 55 percent of the leads received don’t actually make it into an agent’s CRM, which underscores the importance of having a process to nurture leads and set them on the right track. This should include different touchpoints and forms of communication that support the journey, such as live chat and social media promotion, as well as nurturing and developing relationships through email marketing,” he adds.
“With the real estate market appearing to be getting tougher in 2023, maximizing potential lead conversations should be a priority for agents. Automation saves time and the need for agents to generate and manage leads themselves, while also allowing teams to focus on priority appointments. Review postings can be received and edited and logged for agents in their CRM system.”
According to Bullimore, real estate agents of all sizes, whether a single branch, multiple branches, or a franchisee, have data lists of different sizes. Within these data lists are active contacts who are currently in the market and are looking for properties with some interest. However, by far the larger part of a data list is archived. These are contacts that are not active and are therefore often forgotten. These archived contacts are very valuable.
In response, Craig Vile of The ValPal Network said: “While we can try to predict how far the market will shrink over the next 12 months, there is little doubt that 2023 will be challenging, at least for some. Many agents will try to cut costs, scale back their marketing, and settle down and wait until the cloud is over. Other agents are now actively increasing their marketing spend, making sure they’re effectively maintaining their databases and new incoming requests to themselves positioning for claims of market share from those who have decided to withdraw.”